Specialist, Marketing Automation

Cogeco Connexion; Burlington; On-site; CAD 70,000 - 90,000; Full time

Job summary

A telecommunications company in Burlington, ON is seeking a highly motivated Specialist in Salesforce Marketing Cloud Automation. The ideal candidate will leverage the full capabilities of Salesforce Marketing Cloud, focusing on Journey Builder to create personalized, automated email campaigns. The role requires strong email marketing knowledge, proficiency in HTML and AMPscript, and fluency in English and French. This position offers a collaborative environment with various benefits and career growth opportunities.

Benefits

Flexibility in work schedules

Discounted services

Attractive compensation packages

Career development tools

Technology engagement opportunities

Qualifications

• 2+ years of hands-on experience with Salesforce Marketing Cloud.
• Proven experience in designing and optimizing customer journeys.
• Fluent in English and French for collaboration.

Responsibilities

• Design and optimize multi-channel customer journeys using Journey Builder.
• Develop responsive HTML email templates ensuring optimal rendering.
• Collaborate with marketing teams to align campaigns with strategies.

Skills

Salesforce Marketing Cloud Expertise

Email Marketing Best Practices

Data Segmentation

Campaign Optimization

HTML Development

AMPscript Proficiency

Problem-Solving Skills

Bilingual (English and French)

Education

Bachelor's degree in Marketing, Information Systems, or Computer Science

Tools

Salesforce Marketing Cloud

HTML

CSS

Job description

Specialist, Salesforce Marketing Cloud Automation

We are seeking a highly motivated and experienced Specialist, Salesforce Marketing Cloud Automation to join our dynamic marketing team. This individual will be instrumental in leveraging the full capabilities of Salesforce Marketing Cloud, with a primary focus on Journey Builder, to create and manage engaging, personalized, and automated email marketing campaigns. The ideal candidate will have a strong understanding of email marketing best practices, data segmentation, and campaign optimization to drive customer engagement and achieve business objectives.

Key Responsibilities

Journey Design & Development:

• Design, build, and optimize multi-channel customer journeys within Salesforce Marketing Cloud Journey Builder, manage customer contact preferences, encompassing email, SMS, push notifications, and other relevant channels.
• Translate marketing strategies and business requirements into effective, automated customer journeys.
• Implement testing strategies within journeys to continuously optimize performance.

Email Creation & Content Management:

• Develop and code responsive HTML email templates and landing pages using Content Builder, ensuring optimal rendering across various devices and email clients.
• Utilize AMPscript and SSJS for dynamic content, personalization, and advanced email functionality.
• Manage and organize email content, ensuring brand consistency and adherence to best practices.

Campaign Execution & Automation:

• Configure and execute email sends, triggered sends, and automated workflows using Journey Builder and Automation Studio.
• Schedule and monitor campaigns, ensuring timely deployment and troubleshooting any issues.

Collaboration & Communication:

• Collaborate closely with marketing managers, content creators, designers, and other stakeholders to align email campaigns with overall marketing strategies and business goals.
• Communicate technical details and campaign performance effectively to non-technical audiences.

Qualifications:

• Bachelor's degree in Marketing, Information Systems, Computer Science, or a related field.
• 2+ years of hands-on experience with Salesforce Marketing Cloud, with a strong emphasis on Journey Builder.
• Proven experience in designing, building, and optimizing multi-step customer journeys.
• Proficiency in HTML, CSS, and AMPscript for email development and personalization.
• Strong problem-solving skills and attention to detail.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
• Fluent in English and French (spoken and written) required to collaborate with stakeholders in Quebec, Ontario, and across the United States.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

You’ll benefit from:

• Flexibility: Yes, we think that what you do matters. At work and at home.
• Fun: We laugh a lot, it makes every day brighter.
• Discounted services: We provide amazing services to our clients, and you’ll get them at home, because you deserve them.
• Rewarding Pay: Let\'s be honest, everybody likes to make a good salary. We offer attractive compensation packages, and it comes with a great culture.
• Benefits: We’ve got you covered.
• Career Evolution: Join us and we will give you the tools to achieve your career goals!
• Technology: You have a passion for technology? Excellent, we do too. Here, you will manage, influence, play, create, fix, and shape the industry.

Location: Burlington, ON

Company: Cogeco Connexion Inc

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [e-mail]