Social Media & Student Engagement Coordinator

Dexterra Group; Vancouver; On-site; CAD 50,000 - 65,000; Full time

Job summary

A leading educational organization in Vancouver is seeking a Social Media & Student Engagement Coordinator to enhance student engagement through innovative social media strategies. The ideal candidate will have 2-3 years of experience in social media management, excellent communication skills, and the ability to work collaboratively in a fast-paced environment. This role requires travel to manage multiple accounts effectively.

Qualifications

• 2-3 years of experience in social media management or student engagement roles, preferably in higher education.
• Excellent written and verbal communication skills with the ability to adapt tone for different audiences.
• Strong creative skills with experience in content creation and graphic design.

Responsibilities

• Develop and manage social media content across various platforms to increase student engagement.
• Create and curate engaging content that resonates with our student audience.
• Plan, coordinate, and execute student engagement events, both virtual and in-person.

Skills

Social media management

Content creation

Event planning

Analytical mindset

Communication skills

Organization

Digital marketing

Tools

Social media management tools

Analytics platforms

Job description

Overview

We are seeking an enthusiastic and creative Social Media & Student Engagement Coordinator to join our team in Vancouver, Canada. Managing the social engagement for multiple accounts such as Little Flower Academy, Glenlyon Norfolk School, West Point Grey Academy, Telus and more. In this dynamic role, you will be responsible for developing and implementing social media strategies to enhance student engagement and promote our institution's programs and events. This job requires travel, as there will be multiple accounts to manage.

Responsibilities

• Develop and manage social media content across various platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) to increase student engagement and brand awareness
• Create and curate engaging, relevant content that resonates with our student audience
• Plan, coordinate, and execute student engagement events, both virtual and in-person
• Collaborate with various departments to ensure consistent messaging and branding across all social media channels
• Monitor social media trends and best practices to stay ahead of the curve in student engagement strategies
• Analyze social media metrics and prepare regular reports on engagement, reach, and other key performance indicators
• Respond to student inquiries and comments on social media platforms in a timely and professional manner
• Develop and maintain relationships with student organizations and campus influencers
• Assist in the creation and implementation of digital marketing campaigns to support student recruitment and retention efforts
• Manage project timelines and ensure deadlines are met for all social media and engagement initiatives

Qualifications

• 2-3 years of experience in social media management or student engagement roles, preferably in higher education
• Proven track record of developing and implementing successful social media strategies
• Excellent written and verbal communication skills with the ability to adapt tone for different audiences
• Proficiency in social media management tools and analytics platforms
• Strong creative skills with experience in content creation and graphic design
• Demonstrated ability to plan and execute engaging events for student populations
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Excellent organizational and time management skills with the ability to manage multiple projects simultaneously
• Experience with digital marketing strategies and campaigns
• Knowledge of current trends in higher education and student engagement practices
• Ability to work collaboratively in a fast-paced, team-oriented environment
• Familiarity with the Vancouver, Canada higher education landscape is a plus
• MUST have access to a vehicle