Social Media Manager

WeaverStory; Delhi; On-site; CAD 40,000 - 55,000; Full time

Job summary

A luxury brand in Canada is seeking a talented Social Media Manager to administer and enhance its social media presence. The ideal candidate will create original content, manage posts, and respond to followers to ensure high engagement and web traffic. Responsibilities include devising strategies to align social media with business goals, collaborating cross-functionally, and staying updated on trends. A Bachelor's degree in Marketing and up to 2 years of experience are required.

Qualifications

• Up-to-date with latest digital technologies and social media trends.
• Hands-on experience in content management.
• Excellent copywriting skills.

Responsibilities

• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategy to align with business goals.
• Generate, edit, publish and share engaging content daily.

Skills

Excellent communication skills

Proven work experience as a social media manager

Creative content delivery

Analytical skills

Multitasking skills

Solid knowledge of SEO

Education

Bachelor’s degree in Marketing or relevant field

Tools

Google Analytics

Job description

JD for Social Media Manager for a Luxury Brand - WeaverStory/ Urgent Opening

We are looking for a talented social media manager to administer our social media accounts. Who will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

Job brief

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements and skills

• Proven work experience as a social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Excellent communication skills
• Analytical and multitasking skills
• Bachelor’s degree in Marketing or relevant field
• 0-2 Years of Experience

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