Senior Media Buyer, Digital

UNAVAILABLE; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading media agency in Toronto is seeking a Senior Digital Planner/Buyer responsible for strategic planning and tactical buying of digital media. The ideal candidate will have strong analytical and negotiation skills, with over 4 years of experience in media planning and buying. Responsibilities include developing media strategies, managing vendor negotiations, and executing campaigns effectively. The role offers competitive benefits and opportunities for professional growth.

Benefits

3 weeks minimum vacation

Additional long weekend days

Free Headspace memberships

Wellness and technology credits

Market leading savings plan

Qualifications

• 4+ years of experience in media planning and/or buying.
• Proficiency in media research and reporting resources.
• Ability to handle multiple projects in a fast-paced environment.

Responsibilities

• Develop strategic media plans that align with client objectives.
• Negotiate with media vendors for cost-effective placements.
• Manage contracts and insertion orders in collaboration with media partners.

Skills

Negotiation skills

Analytical skills

Communication skills

Critical thinking

Education

Bachelor’s degree in advertising, marketing, business administration, communications, or related field

Tools

DDS

Prisma

Microsoft Excel

PowerPoint

Job description

Company Description

Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas’ favorite brands and endless opportunities to grow for our team members.

Publicis Media has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description

The Senior Digital Planner/Buyer is responsible for both the strategic planning and tactical buying of digital media(OLV, YT, CTV, Audio, Social, Display). This role requires a strong balance of analytical skills, negotiation expertise, and strategic thinking to ensure media plans align with brand objectives while delivering cost-effective results. The ideal candidate will have a deep understanding of the digital media landscape, including industry trends, audience insights, and vendor relationships, and will be able to execute campaigns effectively while ensuring financial accuracy and performance tracking.

This role is ideal for a media professional who thrives in both strategic planning and buying, ensuring campaigns are well-planned, efficiently bought, and effectively measured for success.

Responsibilities

• Develop strategic media plans that align with client objectives and industry insights.
• Gather and analyze marketing, industry, and consumer insights to inform media recommendations.
• Negotiate with media vendors to secure cost-effective placements while ensuring quality delivery of media objectives.
• Manage contracts, insertion orders, and any revisions in collaboration with media partners.
• Work closely with internal and external stakeholders to develop budget allocations across media channels.
• Execute and manage media buys for OLV, YT, CTV, Audio, Social, Display ensuring alignment with the media plan.
• Input and actualize media buys while maintaining accurate records of campaign financials.
• Develop campaign performance documents and provide reporting in PowerPoint and Excel.
• Conduct campaign optimizations and troubleshoot discrepancies to ensure seamless execution.
• Maintain strong relationships with media suppliers and stay informed of market conditions and emerging trends.
• Educate clients and internal teams on media landscape shifts and best practices.
• Utilize and manage media systems, including DDS, Prisma etc.
• Train and mentor junior team members, including Media Assistants.
• Actively participate in internal and external meetings, providing strategic insights and recommendations.

Qualifications

• Bachelor’s degree in advertising, marketing, business administration, communications, or related field preferred.
• 4+ years of experience in media planning and/or buying.
• Strong negotiation skills with a proven track record of securing efficient media buys.
• Proficiency in media research and reporting resources.
• Excellent analytical and math skills with attention to detail.
• Strong written and verbal communication skills, including client presentations.
• Experience working with media systems (e.g. DDS, Prisma) and syndicated research tools (e.g. Vividata etc.)
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Ability to handle multiple projects in a fast-paced environment, meeting tight deadlines under pressure.
• Strong critical thinking and problem-solving skills.
• Team-oriented mindset with the ability to collaborate across departments and with external partners.

Additional Information

Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Publicis Media however, only those candidates selected for an interview will be contacted