Senior Manager, Digital Marketing Technology

RBC; Toronto; On-site; CAD 125,000 - 150,000; Full time

Job summary

A leading financial institution in Toronto is seeking a digital marketing specialist to manage and execute email campaigns, build AMPscript landing pages, and maintain metrics. The ideal candidate will have expertise in A/B testing, digital marketing platforms, and effective communication skills. Join a diverse team that values innovation and growth, offering a full-time role in a collaborative environment. Applications are due by January 26, 2026.

Responsibilities

• Familiarity with APIs and triggered sends to deploy.
• Build and edit Cloud hosted landing pages with AMPscript functionality.
• Schedule and deploy email campaigns and journeys.

Skills

A/B Testing

Communication

Content Marketing

Detail-Oriented

Digital Marketing

Digital Marketing Platforms

Effectiveness Measurement

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Website Analytics

Job description

Job Description

• Familiarity with APIs and triggered sends to deploy
• Build and edit Cloud hosted landing pages with AMPscript and Smart Capture functionality
• Build and execute Journey Builder activities and associated automations
• Segment audiences in data extensions using AMPscript
• Schedule and deploy email campaigns and journeys
• Maintain reporting metrics and dashboards
• Maintain a campaign calendar with stakeholders
• Troubleshoot ad-hoc deliverability issues
• Maintain and troubleshoot Cloud Connections from Marketing to Sales Cloud, managing data in synchronized data extensions.
• Contribute to the development of documentation
• Effectively communicate and build rapport with team members, stakeholder and business partners using a variety of techniques and collaboration from initiation to close. Resolve conflict and issues of medium complexity and escalate others as appropriate.

Job Skills

• A/B Testing
• Communication
• Content Marketing
• Detail-Oriented
• Digital Marketing
• Digital Marketing Platforms
• Effectiveness Measurement
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Website Analytics

Additional Job Details

Address: RBC CENTRE, 155 WELLINGTON ST W:TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: WEALTH MANAGEMENT

Job Type: Regular

Pay Type: Salaried

Posted Date: 2026-01-12

Application Deadline: 2026-01-26

Note

Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.