Senior Manager, Digital Marketing (Savings & Investments)

RBC; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading financial institution in Toronto seeks an experienced Senior Manager in Digital Marketing to lead strategic projects aimed at enhancing the digital product experience. Candidates must have over 6 years in digital marketing, particularly within financial services, and a proven record of developing successful online branding. This role involves collaboration across teams and driving innovative marketing strategies that optimize ROI and improve client engagement. The position offers a dynamic work environment and full-time benefits.

Benefits

Comprehensive Total Rewards Program

Flexible benefits

Collaborative work environment

Qualifications

• 6+ years of Digital Marketing experience within financial services or a startup.
• Experience building and evolving a successful online brand.
• Proven ability to work collaboratively in cross-functional teams.

Responsibilities

• Design and implement digital marketing strategy for projects.
• Leverage digital marketing best practices to enhance client experience.
• Optimize the online funnel to maximize ROI.

Skills

A/B Testing

Communication

Content Marketing

Detail-Oriented

Digital Marketing

Digital Marketing Platforms

Effectiveness Measurement

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Website Analytics

Education

MBA or investment related credentials

Tools

QuickSight

Looker Studio

Job description

Job Description

What is the opportunity?

The Digital Marketing team is seeking a strategic and visionary Senior Manager to help drive the digital product experience. As a Senior Manager you will have significant accountability leading Client Experience to drive online conversion and growth for the business. This role requires a proven track record of online branding, ownership and using insights to develop highly innovative and impactful digital marketing strategies.

What will you do?

• Design, mobilize, lead and implement digital marketing strategy for individual strategic projects
• Be a subject matter expert on digital marketing best practices and digital client experience trends, which you will leverage to inform digital brand evolution, the online product marketing strategy and insight driven approaches, sparking the development of innovative opportunities and testing
• Navigate complexity through working collaboratively with key stakeholders across the organization including internal and external partners from ideation, strategy development and execution to deliver superior outcomes
• Create high impact digital marketing assets by leveraging new technologies, data and processes to optimize the effort required to produce content while optimizing and personalizing the client experience with a channel appropriate focus
• Achieve optimization across the entire online funnel, delivering on business goals and maximizing ROI
• Support Search Engine Optimization strategy in collaboration with the SEO and product teams to drive revenue by increasing the number of qualified visitors to investments public sites, developing new tracking and reporting capabilities for the sites.
• Contribute towards a high performing team fostering a culture with a growth mindset, passion for creativity / continuous / bold thinking, experimentation, solution orientation and intrinsic curiosity

What do you need to succeed?

Must-have

• 6+ years of Digital Marketing experience within financial services, a startup or with a highly innovative brand
• Demonstrated experience building and evolving a differentiated successful online brand in a highly competitive and fast-paced space
• Experience contributing towards successful large scale digital marketing projects to support business targets. Demonstrated track record of client focus and strategic thinking
• Proven ability to work in a collaborative, supportive way in cross-functional teams and across the organization while being a change-agent who can adapt and thrive with a rapidly evolving category, as well as an ambiguous, agile and changing environment
• Proven ability to influence, work across and inspire greatness in a high complex organization, including at all levels of management
• Strong leadership, exceptional storytelling, excellent communication and interpersonal skills

Nice to have

• MBA and/or investment related credentials
• E-commerce marketing or digitalproduct ownership experience.
• Experience optimizing for AI-drive search engines and voice search technologies.
• Experience building dashboards in QuickSight and Looker Studio.

What’s in it for you?

• You will work in a dynamic, collaborative, progressive and high-performing team.
• Opportunities to work that challenges you and helps you grow.
• Be supported by leaders who help you develop to your maximum potential in a collaborative work environment.

A comprehensive Total Rewards Program including bonuses, flexible benefits and fair compensation.

Job Skills

A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: PERSONAL & COMMERCIAL BANKING

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-12-10

Application Deadline: 2025-12-29

Note

Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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