Senior Manager, Data Platforms & Campaign Operations

Rogers Bank; Toronto; On-site; CAD 100,000 - 120,000; Full time

Job summary

A leading financial institution in Toronto is looking for a Senior Manager, Data Platforms & Campaign Operations to lead the data infrastructure and marketing initiatives. The ideal candidate will have over 7 years of experience in data management and marketing operations, with hands-on knowledge of SAS and Salesforce. This role offers competitive compensation, benefits, and growth opportunities in a dynamic environment.

Benefits

Competitive salary & annual bonus

Health and dental benefits

Pension plan and Stock matching programs

Qualifications

• 7+ years of experience in data platform management or related fields.
• Demonstrated expertise in leading delivery and operations teams.
• Hands-on knowledge of data platforms and marketing tools.

Responsibilities

• Lead the strategic development of data infrastructure and campaign execution.
• Own the marketing campaign execution across the customer lifecycle.
• Partner with data engineering and analytics to deliver platform capabilities.

Skills

Data platform management

Marketing operations

Audience segmentation

Stakeholder management

Tools

SAS

Salesforce

Braze

Job description

Overview

Senior Manager, Data Platforms & Campaign Operations

Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash-back benefits and financing options for Rogers purchases using cutting-edge technology.

We are a dynamic fast-growing Bank looking for a Senior Manager, Data Platforms & Campaign Operations to lead the strategic development and day-to-day management of our data infrastructure and campaign execution capabilities. This role will design and implement our future-state data ecosystem to support advanced targeting and personalized functionality. In addition to driving platform innovation, the role will ensure operational excellence in delivering data-driven, highly targeted communications across channels.

What You'll Do

• Campaign Operations: Own the end-to-end marketing campaign execution roadmap across the Bank customer lifecycle (including acquisition, engagement, usage / activation, spend growth, balance transfer, cross-sell, credit limit increase).
• Define targeting strategies (eligibility, exclusions, holdouts) and business rules aligned to credit, risk, and brand guidelines.
• Lead and develop a high-performing team of campaign managers, producers, and QA specialists; define roles, career paths, and training plans.
• Lead audience management in the CDP / warehouse; partner with Data / Analytics on segmentation, look-alikes, and next-best-action logic.
• Own the marketing tech stack for orchestration and delivery (e.g., SAS / SFMC / Braze), including governance, user roles, and run-books.
• Establish / refine and enforce QA standards (4-eyes reviews, UAT, templating, accessibility / AODA checks, device / client rendering, and tracking / UTM hygiene).
• Implement change control with versioned playbooks and rollback plans; coordinate cutovers with Tech, Product, etc.
• Maintain an enterprise campaign calendar, quiet-period rules, and frequency caps; operate an offer library and content templates to speed time-to-market.
• Work with Legal, Compliance and Privacy teams to ensure every communication complies with CASL / anti-spam, PIPEDA privacy, DNCL / telemarketing rules, brand standards, bilingual requirements (incl. Quebec language laws), and any FCAC-relevant guidance for disclosures.
• Separate regulated notices from marketing; confirm legal disclaimers, offer T&Cs, APR disclosures, and eligibility criteria are accurate and current.
• Own operational controls audit trails for audience pulls and approvals, evidence of consent, data-minimization, secure file transfers, and vendor oversight.
• Partner with Production Support on incident management for campaign errors (wrong audience, broken links, offer mispricing) detection, stop / rollback, customer remediation, root-cause analysis.
• Data Platforms: Lead the product management of data platforms including defining the roadmap, prioritizing enhancements, and overseeing delivery with cross-functional requirements alignment on priority use cases to support Bank data needs.
• Drive the evolution toward a modernized target-state data ecosystem to support scalable, automated, and real-time insight, acquisition, and engagement strategies.
• Own the integration of source systems, data pipelines, identity management, segmentation tools, and execution platforms.
• Partner closely with data engineering, enterprise architecture, analytics, compliance, and business stakeholders (such as marketing and operational teams) to deliver platform capabilities aligned to prioritized business needs.
• Govern data quality, data flows, and platform configuration standards across campaign operations; coordinate with production support and managed services partners to maintain stable daily operations.
• Define and monitor operational and platform health metrics; report regularly to senior leadership.
• Ensure all operations and platform evolutions meet data governance, privacy, and security requirements.

What You Bring

• 7+ years of experience in data platform management, product management, marketing operations, and / or related fields.
• Demonstrated expertise in leading delivery and operations teams.
• Extensive experience in data management, audience segmentation, and multi-channel activation.
• Hands-on knowledge of data platforms (CDP, DMPs, CRM systems), campaign management tools (SAS, Salesforce, Braze), and data architecture and SDLC principles.
• Telecom, banking, or other highly regulated industry experience is strongly preferred.
• Strong communication, presentation, stakeholder management, and cross-functional collaboration skills.

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of resources, growth opportunities, discounts, and perks, including :

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs
• Discounts on Rogers Services, Blue Jays Tickets, TSC items, and wireless accessories
• Paid time off for volunteering
• Company matching contributions to charities
• Growth & Development Opportunities (e.g., MyPath program)
• Wellness Programs (Employee assistance, CBT, virtual therapy, fitness benefits)
• Commitment to environment and diversity with inclusivity programs

To support career growth, collaboration, and high-performing teams, all corporate employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026.

Rogers Bank is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.