Senior Director, Digital Marketing

Banque Nationale du Canada; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

A leading Canadian bank is seeking a Senior Manager for Conversational and Omnichannel Strategy in Digital Marketing. This role requires leadership in client communications and overseeing a team of approximately 20, including 3 managers. The successful candidate will enhance the client experience through innovative digital strategies. Candidates should have 5-10 years of marketing experience, strong digital skills, and proven team management abilities.

Benefits

Health and wellness program

Employee Share Ownership Plan

Employee and Family Assistance Program

Preferential banking services

Opportunities for community initiatives

Virtual sleep clinic

Qualifications

• 5 to 10 years of experience in marketing or related fields.
• Strong experience in team management during change.
• Experience in digital marketing in an omnichannel context.

Responsibilities

• Develop client communications practices for the organization.
• Manage and mobilize a team of around 20 people.
• Collaborate with Marketing and Digital peers for end-to-end initiatives.

Skills

Change Management

Critical Thinking

Diversity & Inclusion

Emotional Intelligence

Innovation Management

Team Management

Data-Driven Decision-Making

Strategic Vision

Tools

Adobe

Salesforce

Job description

Area(s) of interest: Web and digital, Marketing

Location(s): Montreal

A career as Senior Manager – conversational and Omnichannel Strategy (Digital Marketing) in the Client Contacts & Performance team at National Bank means taking a leadership role in developing our client communications practises. This position allows you to have a positive impact on our organisation thanks to unifying leadership and expertise in digital marketing.

Manage develop and mobilise a team of around 20 people, including 3 managers.

Make it easier change management from the team to service delivery in omnichannel and personalised mode (talent development, planning the workforce, changes in work methods, etc.)

Insure optimal use of team resources in a context where needs are growing.

Work in collaboration with our Marketing and Digital peers to calibrate our process for producing end-to-end marketing initiatives and improve the speed, capacity and quality of deliverables.

Develop and reinforce practises for improving and innovating processes and ongoing work methods in the team aligned with a vision clear and modern business.

Represent the SVP (Senior Vice-President) on sector crisis centres and corporate as a client communications specialist (recommendations in cooperation with the public relations teams).

Your team

The Digital Vice-President is made up of more than 150 specialists who work agile, proactive and collaborative to seize opportunities, stay on the cutting edge of technology and continuously improve processes.

You are part of a large team of 50 colleagues in the Client Contact & Performance team and report to the Senior Manager. Our team stands out for its impact on client engagement by operationalising and modernising client contacts.

Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible and adaptable schedule.

The Bank values continuous development and internal mobility. Our personalised training programs, based on on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, Language Training, Harvard Learning Centre and coaching and mentoring support are available to you at any time.

Prerequisites

5 to 10 years of experience in marketing and / or other specialties relevant to challenges of the position

Strong experience in team management in a context of structuring change

Experience digital marketing in an omnichannel and personalisation context knowledge of Adobe and / or Salesforce technologies

Experience in transformational change management; ownership of the Prosci certification , an asset

Capacity innovate and improve processes on an ongoing basis; seek out operational excellence

Availability 24 / 7 for sector and corporate crisis centres (be reachable)

Languages

Reason to require this language : you will need to work closely with our colleagues outside Quebec.

Skills

Change Management Critical Thinking Diversity & Inclusion Emotional Intelligence Innovation Management Marketing Team Management Business Alignment Data-Driven Decision-Making Influence others Mobilization Resiliency Strategic Vision Strategy Execution Managerial Courage

In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.

• Health and wellness program, including many options
• Employee Share Ownership Plan
• Employee and Family Assistance Program
• Preferential banking services
• Opportunities to get involved in community initiatives
• Virtual sleep clinic

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.

We're putting people first

We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us,and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.

We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team?

Come live your ambitions with us!

Why work at National Bank?

For an environment that supports your career path

There are many varied opportunities for you to progress and develop, and move ahead in your career. This includes on-the-job learning and training, co-development and pairing with other employees, professional support and mentoring, internal career days or discussion forums with our leaders.

For an inclusive and diverse environment

We foster inclusion in an environment where each person’s unique qualities, whether visible or invisible, are celebrated and valued. We welcome all candidates! What can you bring to our team?

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