Senior Digital Marketing Leader - Investments & Savings

RBC; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading financial institution in Toronto seeks an experienced Senior Manager in Digital Marketing to lead strategic projects aimed at enhancing the digital product experience. Candidates must have over 6 years in digital marketing, particularly within financial services, and a proven record of developing successful online branding. This role involves collaboration across teams and driving innovative marketing strategies that optimize ROI and improve client engagement. The position offers a dynamic work environment and full-time benefits.

Benefits

Comprehensive Total Rewards Program

Flexible benefits

Collaborative work environment

Qualifications

• 6+ years of Digital Marketing experience within financial services or a startup.
• Experience building and evolving a successful online brand.
• Proven ability to work collaboratively in cross-functional teams.

Responsibilities

• Design and implement digital marketing strategy for projects.
• Leverage digital marketing best practices to enhance client experience.
• Optimize the online funnel to maximize ROI.

Skills

A/B Testing

Communication

Content Marketing

Detail-Oriented

Digital Marketing

Digital Marketing Platforms

Effectiveness Measurement

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Website Analytics

Education

MBA or investment related credentials

Tools

QuickSight

Looker Studio

Job description

A leading financial institution in Toronto seeks an experienced Senior Manager in Digital Marketing to lead strategic projects aimed at enhancing the digital product experience. Candidates must have over 6 years in digital marketing, particularly within financial services, and a proven record of developing successful online branding. This role involves collaboration across teams and driving innovative marketing strategies that optimize ROI and improve client engagement. The position offers a dynamic work environment and full-time benefits.