Senior Demand Gen Leader - Remote, AI-Driven Growth

Twilio; Remote; CAD 162,000 - 215,000; Full time

Job summary

A leading communications technology firm is seeking a Senior Demand Generation Manager to drive testing and optimization in marketing. This remote role requires expertise in B2B marketing and a strong grasp of digital advertising platforms. The ideal candidate will leverage analytics to enhance campaign performance and contribute to innovative marketing strategies. Join a diverse team dedicated to shaping the future of communication and delivering measurable growth across channels.

Benefits

Competitive pay

Generous time off

Healthcare

Retirement savings program

Qualifications

• 5–7+ years of experience in B2B digital marketing or demand generation.
• Hands-on expertise with major advertising platforms.
• Strong understanding of B2B marketing funnels and optimization.

Responsibilities

• Lead testing and optimization across paid media channels.
• Collaborate with various teams to enhance campaign performance.
• Optimize marketing campaigns across multiple channels.

Skills

B2B digital marketing expertise

Ad platform management

Audience segmentation

Conversion optimization

Data-driven decision-making

Tools

Google Ads

LinkedIn

Tableau

Meta

Microsoft Ads

Job description

A leading communications technology firm is seeking a Senior Demand Generation Manager to drive testing and optimization in marketing. This remote role requires expertise in B2B marketing and a strong grasp of digital advertising platforms. The ideal candidate will leverage analytics to enhance campaign performance and contribute to innovative marketing strategies. Join a diverse team dedicated to shaping the future of communication and delivering measurable growth across channels.