Sales Development Representative Canada

TOOLBX; Remote; CAD 30,000 - 60,000; Full time

Job summary

A growing company in the construction industry is seeking a Sales Development Representative (SDR) to drive pipeline growth and engage new customers. The ideal candidate will have 1–3 years of experience, excellent communication skills, and a passion for outreach. This position offers competitive compensation, comprehensive benefits, and a unique opportunity to make an impact in a trillion-dollar sector. Enjoy a flexible remote work environment with no formal dress code.

Benefits

Competitive compensation

Equity eligibility

Comprehensive benefits plan

Outstanding company culture

Qualifications

• 1–3 years of experience in sales, business development, or SDR/BDR roles.
• Knowledge of Lumber & Building Materials, Plumbing, or distribution preferred.
• Excellent verbal and written communication skills.

Responsibilities

• Conduct targeted outbound prospecting through calls and emails.
• Engage with inbound marketing leads and qualify interest.
• Maintain CRM records in HubSpot accurately.

Skills

Sales experience

Business development

CRM tools proficiency

Research skills

Verbal communication

Written communication

Tools

HubSpot

Job description

Company Summary

TOOLBX is on a mission to empower independent suppliers across the building materials industry — with an integrated commerce platform that streamlines sales, accounts receivable, operations, and customer service. Our goal is to enhance operational efficiency, elevate the customer experience, and drive sustainable business growth for our dealers.

TOOLBX is looking to hire a Sales Development Representative (SDR) with a passion for prospecting and a track record of driving pipeline growth. In this role, you’ll focus on identifying and engaging new potential customers, laying the groundwork for TOOLBX to become a trusted business partner. We’re looking for someone who thrives on outreach, enjoys building relationships from the first conversation, and preferably has knowledge of the building materials, plumbing, or distribution industries—with a strong desire to learn and grow in a fast-paced environment.

Responsibilities

• Conduct targeted outbound prospecting: cold calling, emailing, and using social media to identify dealership prospects.
• Engage with inbound leads generated by marketing, qualify interest, and nurture prospects toward demo readiness.
• Qualify leads based on criteria like fit, interest, and dealership size; book meetings or product demos for Account Executives.
• Maintain accurate CRM records in HubSpot—log activity, lead status, and follow-ups. (Familiarity with HubSpot is a plus, but not a necessity.)
• Collaborate closely with Sales and Marketing to refine targeting and outreach messaging.
• Track and meet KPIs such as number of calls, outreach touches, and qualified meetings booked.

Qualifications

• 1–3 years of experience in sales, business development, or SDR/BDR roles.
• Industry knowledge preferred in LBM (Lumber & Building Materials), Plumbing, or distribution.
• Excellent verbal and written communication—comfortable with cold outreach and follow-ups.
• Proficient in using CRM tools (HubSpot experience is a plus, but not required).
• Strong research and prospecting skills, with ability to identify decision-makers and personalize engagement.
• Resilient, goal-driven, and organized, able to work autonomously in a fast-paced environment.
• Curious and coachable; eager to learn industry specifics and refine your sales process.

Why Join Us

• Competitive compensation with opportunity for growth and equity eligibility.
• No formal dress code - We\'ll even give you TOOLBX swag to rock!
• Opportunity to make a HUGE impact in the Trillion dollar construction industry
• Comprehensive benefits plan
• Outstanding company culture

Details

• Travel Requirement: Minimal travel required, if any
• Terms of employment: Full-time, Permanent
• Location of work: Remote

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Please note, only qualified candidates selected for an interview will be contacted.

This posting represents an existing vacancy within the Company.

The Company may use automated or artificial intelligence-based tools to support certain aspects of the recruitment and hiring process, such as resume screening or application review, in accordance with applicable law.