Product Marketing Manager — GTM & Content Strategy

Magnet Forensics; Canada; On-site; CAD 72,000 - 124,000; Full time

Job summary

A digital investigative software leader in Canada is looking for a Product Marketing Manager to enhance product positioning and messaging. The successful candidate will create impactful content for various campaigns and support the sales team with enablement materials. Ideal applicants should have over five years of experience in B2B marketing, strong technical skills, and excellent communication abilities. This role includes collaboration across the organization to ensure effective market delivery and customer engagement strategies.

Benefits

Generous time off policies

Competitive compensation

Healthcare benefits

Retirement benefits

Qualifications

• 5+ years experience in B2B software product marketing.
• Strong technical skills with ability to simplify technical concepts.
• Proven track record of writing effective B2B content.

Responsibilities

• Develop customer profiles and establish personas for marketing.
• Create messaging to explain technical features to varied audiences.
• Provide necessary marketing elements for sales and partner teams.

Skills

B2B product marketing experience

Technical acumen

Content writing

Sales enablement materials

Excellent communication skills

Presentation skills

Experience with Teams, Miro, Asana

Tools

SharePoint

Adobe Suite

Job description

A digital investigative software leader in Canada is looking for a Product Marketing Manager to enhance product positioning and messaging. The successful candidate will create impactful content for various campaigns and support the sales team with enablement materials. Ideal applicants should have over five years of experience in B2B marketing, strong technical skills, and excellent communication abilities. This role includes collaboration across the organization to ensure effective market delivery and customer engagement strategies.