Product Marketing Manager

Compass Group Canada; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A global foodservice leader based in Toronto is seeking a Product Marketing Manager to execute innovative marketing strategies for product launches. The ideal candidate should have at least two years of product marketing experience, excellent communication skills, and the flexibility to handle diverse priorities. Bilingualism in English and French is a plus. Join us to be part of a diverse workforce committed to creating remarkable customer experiences.

Qualifications

• At least two years of proven product marketing experience.
• Excellent communication, writing, presentation, and interpersonal skills.
• Comfort with public speaking and tailored messaging.
• Ability to manage varying priorities and stakeholder expectations.
• Willingness to travel for work-related responsibilities.
• Experience using Microsoft solutions and ChatGPT.

Responsibilities

• Plan and execute new product launch marketing materials.
• Advocate for and demo products to prospects.
• Work with Product Managers to define launch activities.
• Manage timelines and track performance of campaigns.
• Collaborate with internal teams to review and distribute assets.
• Conduct user and buyer interviews to improve client experience.

Skills

Product marketing experience

Communication skills

Public presentation skills

Flexibility in managing priorities

Ability to travel

Microsoft solutions proficiency

Bilingual (English & French)

Job description

You might not know our name, but you know where we are. That’s because Compass Group Canada is part of a global foodservice and support services company that’s the 6th largest employer in the world, with 625,000 employees.

You’ll find us in schools, colleges, hospitals, office buildings, senior living communities, tourist attractions, sports venues, remote camps and military installations and more. We’re in all major cities, at remote work sites and everywhere in between – doing business in Canada and 50+ other countries where you can learn and grow. Join us now and point your career forward!

Why work with Compass Digital?

We are a member of Compass Group North America the leading foodservice and support services company. We create remarkable customer experiences through the innovative design and development of technology products and services. Compass Digital began as an innovation startup and the team has since rapidly grown and now supports technology and innovation across all of North America. Compass digital is comprised of user experience designers, developers, data scientists, project managers, business analysts, marketers and technology implementation managers, all of whom look at the world from a human perspective to rethink what's possible in the areas of technology innovation and consumer engagement within the foodservice and hospitality industries. Join us.

Job Summary

Now, if you were to come on board as one of our Product Marketing Manager, we’d ask you to do the following for us:

• Plan, develop, organize and disseminate new product launch marketing approach and materials
• Be a leading advocate and user of our solutions – you will learn these well enough to demo to a prospect in a pinch
• Work with Product Managers to define the scope of launch activities, gather user stories, understand feature functionality, and then articulate that in non-technical terms to a wide range of internal and external audiences
• Coordinate planning, manage timelines, track performance, and conduct post-launch reviews: including review campaign results, utilize monitoring tools, provide recommendations, and report key metrics
• Develop briefs, collaborate with internal partners, review, approve, and distribute assets; sunset outdated materials
• Develop and execute product marketing projects and promotions in conjunction with our Sector and Demand marketing teams
• Manage marketing elements of long-term product lifecycle measures and tactical product initiatives
• Attend site visits, interview users and buyers, and develop deep empathy and understanding of our operators (the folks that use our solutions the most often)
• Build internal bridges with the Sale enablement, competitive intelligence, implementation, delivery and care teams - seeking to understand their priorities, you’ll help us determine how we can work more effectively cross-functionally to constantly improve client and operator experience
• Execute a range of product marketing responsibilities — including guest, operator and client research, sales enablement, competitive intelligence, pricing, content creation, and overall go-to-market positioning

Think you have what it takes to be our Product Marketing Manager?

We’re committed to hiring the best talent for the role. Here’s how we’ll know you’ll be successful in the role:

• Mandatory - at least two years of proven product marketing experience. This means you either had “Product Marketing” in your job title or you worked closely alongside a Product Marketing team (Product, Sales, Marketing) for the past two years
• Excellent communication, writing, presentation, and interpersonal skills
• Exceptional public presentation skills – you're comfortable speaking to groups and can convey your message clearly and tailored to that audience
• Flexibility in managing varying priorities and workloads – you handle change with grace and can manage stakeholder expectations like a pro
• Ability to travel (especially to the US) to attend training, installations and site visits
• Comfort using Microsoft solutions and strategically leveraging ChatGPT to augment and test your ideas
• Bilingualism (fluent French & English) is an asset
• Bonus points for experience working in a tech company positioning software solutions
• Extra bonus points for experience working in a busy commercial kitchen, like a restaurant or cafeteria

Compass Group Canada is committed to nurturing a diverse workforce representative of the communities within which we operate. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.

For accommodation requests during the hiring process, please contact [e-mail] for further information.