Product Marketing Manager

Magnet Forensics; Southwestern Ontario; On-site; CAD 72,000 - 124,000; Full time

Job summary

A global leader in digital investigative software is seeking a Product Marketing Manager to join their marketing team in Southwestern Ontario, Canada. The role involves developing product messaging, creating content for various audiences, and supporting sales enablement efforts. The ideal candidate will have over 5 years of experience in B2B software marketing, excellent communication skills, and strong technical acumen. This position offers a competitive salary and an inclusive work environment.

Benefits

Generous time off policies

Competitive compensation

Volunteer opportunities

Employee committees & resource groups

Healthcare and retirement benefits

Qualifications

• 5+ years of experience in B2B software product marketing.
• Strong technical acumen to translate complex concepts for varied audiences.
• Proven ability to create effective sales enablement content.

Responsibilities

• Develop a deep understanding of target customers and personas.
• Create messaging that articulates technical features to diverse audiences.
• Support sales with essential marketing materials for pitches and presentations.

Skills

B2B software product marketing

Technical acumen

Content writing

Sales enablement materials

Communication skills

Tools

SharePoint

Teams

Miro

Asana

Adobe Suite

Job description

Who We Are; What We Do; Where We’re Going

Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.

Serving thousands of customers globally, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.

With employees based around the world, Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.

If you think you would be the right person to join our team working towards this goal, we would love to hear from you!

Your Role

Magnet Forensics is seeking an experienced Product Marketing Manager to join our high performing marketing team. Reporting to the Director of Product Marketing, you will take ownership of your products’ positioning and messaging and be the essential bridge between Product Management and Marketing to create effective go-to-market plans that help achieve organizational objectives.

You are a self‑starter that will develop a keen understanding of your target audiences, product features and customer benefits to create effective content assets that can be leveraged across multiple awareness and demand‑generation campaigns. You will also create, manage, and deliver high impact & timely enablement content prioritizing assets to support sales and customer success teams. The Product Marketing Manager will be data‑driven and analytical in their approach, ensuring on‑going performance analysis.

What You Will Accomplish

• Develop a deep understanding of our target customers, developing customer profiles and establish personas that guide messaging and marketing activities
• Create messaging and content to explain highly technical features & concepts to a breadth of personas with various technical aptitude levels
• Work with sales and partner enablement teams to provide the marketing elements they need to successfully participate in pitches, conferences, panels, and prospecting activities that align with the buying process
• Develop sales videos, decks, one pagers, and other content/tools that enable the sales team to articulate product story and unique selling proposition
• Educate the sales on the latest messages and resources to ensure our message is making it to market and evaluate consumers’ attitudes and feelings toward our products
• Act as a product expert / evangelist in support of training, sales, media relations, demand creation, and trade show support
• Work alongside demand generation and communications teams to develop plans that drive awareness and product engagement among potential and existing customers
• Collaborate with sales to understand & support ongoing enablement and asset needs and maximize the impact of messaging
• Assist in creating customer advocacy content including case studies and customer testimonials
• Partner with the technical marketing team to identify and develop timely competitive analysis to understand the competitive landscape and industry trends
• Author compelling content related to the product portfolio for use across whitepapers, blogs, sales enablement, etc

What We Are Looking For

• 5+ years experience in B2B software product marketing
• Strong technical acumen with ability to quickly synthesize technical content into ‘positioning’ for technical and non‑technical audiences
• Proven track record of writing effective B2B content
• Experience creating sales enablement materials and content – background in video development desired, but not required.
• Experience using SharePoint for content management
• Excellent communication and presentation skills; highly skilled in impactful PPT creation
• Experience using Teams, Miro, Asana, Adobe Suite preferred
• Demonstrated ability to operate in a fast‑paced environment; desire to roll up your sleeves and work collaboratively with teams across the organization

The Most Important Thing

We’re looking for candidates that can provide examples of how they have demonstrated Magnet CODE in their previous experiences:

CARE – We care about each other and our mission to make a difference in the world.

OWN – We are accountable for our results – while never forgetting to act with integrity, empathy, and respect.

DEDICATE – We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.

EVOLVE – We are constantly innovating and exploring new ways to work together to make an impact with our work.

Compensation & Benefits

• The Compensation range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job‑related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component (ie. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).

Compensation Range:

• MIN: $72,100 - MID: $103,000 - MAX: $123,600 - Currency: CAD
• MIN: $77,000 - MID: $110,000 - MAX: $132,000 - Currency: USD

Magnet is proud to offer benefits such as:

• Generous time off policies
• Competitive compensation
• Volunteer opportunities
• Reward and recognition programs
• Employee committees & resource groups
• Healthcare and retirement benefits

Here at Magnet Forensics, we are committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you’re interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.

Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law. We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. Please contact [e-mail] should you require any accommodations.

All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position’s job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.

US Applicants: Magnet Forensics participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.