Paid Social Media Manager (Remote, Toronto)

Blacksmith Agency; Toronto; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Social Media Manager to own paid media for B2B and growing-brand clients. You’ll define targeting, budgets, roadmaps, and narrative, acting as the strategic voice in client conversations.

You’ll manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, test creatives, optimize for ROAS, and present 90-day roadmaps and quarterly updates to clients. Remote role across Canada/USA.

Qualifications

• 3+ years hands-on in Google Ads and Meta with campaigns built and optimized.
• Track record of moving ROAS, CPA or pipeline metrics with examples.
• Agency experience across multiple clients concurrently.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Advertising

LinkedIn Advertising

Microsoft Advertising

ROAS optimization

Agency experience

Tools

GA4

Tag Manager

Pixels

Conversion Tracking

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Social Media Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.