Paid Media Manager (Remote, Winnipeg)

Blacksmith Agency LLC; Winnipeg; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is seeking a Paid Media Manager to own paid media for a portfolio of B2B and growing-brand clients. You will lead targeting, budgeting, roadmap development, and the narrative during client inquiries, acting as the strategic voice in discussions.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize bidding and testing, and ensure reliable tracking with GA4 and pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Manage budget allocation, bidding, targeting and creative testing, and know when to kill a campaign.
• Ensure trustworthy conversion tracking with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and articulate the numbers on client calls.
• Drive account growth through retention, upsell, and building long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

ROAS optimization

Agency experience

Client communications

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.