Paid Media Manager (Remote, Toronto)

Blacksmith Agency LLC; Toronto; Remote; CAD 70,000 - 120,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager to own paid media for B2B and growing-brand clients. You will plan budgets, optimize campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, and guide client conversations with data-driven narratives.

You bring 3+ years hands-on experience, a track record of improving ROAS or CPA, agency experience, and clear English for US-based calls. This is a full-time remote role open to candidates in Canada, the US, or South Africa.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up conversion tracking with GA4, tag manager and platform pixels you can trust.
• Develop a 90-day and quarterly roadmap for each client and articulate the story behind the numbers.
• Drive account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

English on calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both. About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.