Organic Link Builder & Outreach Specialist

Measure Marketing Results Inc.; Canada; Remote; CAD 360,000 - 500,000; Full time

Job summary

A digital marketing agency in Canada is seeking an Off-page SEO specialist to enhance website rankings and increase organic traffic. You will execute link-building campaigns, conduct outreach to industry professionals, and analyze off-page SEO metrics. Candidates should have strong SEO knowledge, excellent communication skills, and proficiency in tools like Google Analytics and Semrush. A bachelor's degree in Marketing or Computers is preferred.

Benefits

Vacation Benefits

Bonuses

Qualifications

• Solid understanding of search engine optimization (SEO) principles and techniques.
• Deep knowledge of off-page SEO strategies.
• Excellent written and verbal communication skills in English.
• Strong attention to detail and organizational skills.
• Ability to work independently and in a team environment.

Responsibilities

• Support off-page optimization efforts for the SEO team.
• Execute link-building campaigns and secure backlinks.
• Conduct outreach to bloggers, influencers, and webmasters.
• Promote content across various platforms to drive traffic.
• Analyze competitor's off-page SEO strategies.

Skills

Link Building

Outreach and Relationship Building

Content Promotion

Competitive Analysis

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing or Computers

Tools

Google Analytics

Semrush

Job description

Job Summary:

As an Off-page SEO, the primary responsibility will be to support the off-page optimization efforts of the SEO team. Your role will involve implementing strategies to improve the website& search engine rankings and increase organic traffic through various off-page SEO techniques.

Key Responsibilities:

• Link Building: Collaborate with the SEO team to identify link-building opportunities and execute link-building campaigns. This includes prospecting for relevant websites, reaching out to website owners, and securing high-quality backlinks.
• Outreach and Relationship Building: Conduct outreach to bloggers, influencers, webmasters, and industry professionals to establish relationships, promote content, and acquire backlinks. Maintain a database of contacts and track the progress of communication.
• Content Promotion: Assist in promoting content assets, including articles, blog posts, infographics, and videos, across social media platforms, forums, and online communities to drive traffic and generate backlinks.
• Guest Posting: Identify posting opportunities on relevant websites and blogs. Write or coordinate the creation of high-quality guest posts that align with the website's content and objectives.
• Competitive Analysis: Conduct competitor research to identify their off-page SEO strategies and link-building activities. Analyze their backlink profiles and identify opportunities to replicate or surpass their efforts.
• Reporting and Analysis: Monitor and analyze key off-page SEO metrics using tools such as Google Analytics and Semrush. Prepare regular reports on the performance of off-page SEO efforts, including backlink acquisition, traffic growth, and keyword rankings.
• Stay Updated: Keep up-to-date with the latest industry trends, algorithm updates, and best practices in off-page SEO. Continuously expand your knowledge and share insights with the team to enhance overall SEO strategies.

1. You will be measured on growth in high-quality organic links and referring domains.
2. You must know how to problem-solve and conduct backlink gap analysis
3. You will be expected to report your daily activities.
4. Self-regulation is a must.

Education and Work Experience Requirements:

• Solid understanding of search engine optimization (SEO) principles and techniques.
• Deep knowledge of off-page SEO strategies, including link building, content promotion, and social media engagement.
• Excellent written and verbal communication skills. Fluency in English
• Proficiency in using SEO tools and analytics platforms (e.g., Google Analytics, Google Trends, Semrush).
• Strong attention to detail and organizational skills.
• Ability to work independently and collaboratively in a team environment.
• Basic knowledge of HTML, CSS, and web technologies is a plus.
• A Bachelor's Degree in Marketing or Computers is an asset.

Salary Range:
INR 360000 - INR 500000 per year, Vacation Benefits and Bonuses extra.