OnStar Go-to-Market Strategy & Launch Excellence Manager

General Motors; Markham; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading automotive company is seeking a Go-to-Market Strategy & Launch Excellence Manager for its Canadian operations. This hybrid role involves driving the OnStar subscription business through strategic planning and collaboration with global teams. Key responsibilities include developing sales strategies and implementing launch excellence initiatives. Candidates should have over 5 years of experience in the digital space, strong communication skills, and a Bachelor’s degree or equivalent experience. The position offers competitive compensation and significant benefits.

Benefits

Paid time off including vacation

Healthcare, dental and vision benefits

Life insurance plans

Defined Contribution Pension plan

GM Vehicle Purchase Plan

Qualifications

• 5+ years of experience in digital and technology, including subscription business models.
• Proven track record managing competing priorities in fast-paced environments.
• Positive self-starter with proactive problem-solving skills.

Responsibilities

• Lead OnStar Canada sales experience, including catalog and pricing.
• Collaborate with global teams for Canadian alignment.
• Develop sales enablement materials and establish feedback loops.
• Lead Canadian OnStar launch excellence and GTM strategies.

Skills

Strategic Planning

Collaboration & Influence

Excellent Communication Skills

Problem Solving

Business Acumen

Education

Bachelor’s Degree in Business, Analytics, or related field

Job description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre Location three times per week, at minimum [or other frequency dictated by the business].

Overview

The Go-to-Market Strategy & Launch Excellence Manager plays a critical role in growing the Canadian subscription business through effective packaging & pricing and sales experience strategies, as well as overseeing GTM launch excellence. In this role, you will lead the OnStar product catalogue, trial strategy & onboarding experiences. Leveraging your strong strategic planning and ability to partner with cross-functional stakeholders, you will be responsible to ensure effective launch plans are in place and sales channel readiness for key launches in the Canadian market. Reporting to the National Manager, Revenue Growth, you will apply your leadership and relationship management skills to drive current and future business performance.

Key Responsibilities:

• Lead OnStar Canada sales experience, including digital product catalogue plans and pricing, trial and onboarding strategies.
• Work in partnership with Global OnStar teams to ensure Canada alignment.
• Collaborate with cross-functional business strategy and product management stakeholders in the U.S. and Canada to address Canadian specific business, technical and legal requirements.
• Ensure that products, systems, or technologies integrate seamlessly, both internally and externally, to deliver a cohesive customer experience.
• Develop compelling product messaging and positioning to differentiate the product in the market and appeal to the target audience.
• Develop sales enablement materials, such as 1-pagers, onboarding material, pitch decks, case studies, and objection handling guides.
• Establish feedback loops with sales and customer success to continuously refine positioning and messaging based on real-world insights.
• Develop business reporting and track essential KPIs, conduct performance analysis & optimization.
• Lead Canadian OnStar launch excellence; hold cross-functional team accountable to execute detailed GTM launch plans.
• Collaborate with Product, Sales, Marketing, Dealer and Advisor teams to develop and implement go-to-market strategies that support multiple revenue channels, including sales, partnerships, and enablement.
• Deliver clear, impactful presentations to communicate business performance insights, key initiatives, and recommendations for action.

Preferred Qualifications:

• 5+ years of experience working in the digital and/or technology space, including the understanding of subscription business models.
• Successfully obtained a Bachelor’s Degree (in Business, Analytics, Computer Science, or related field) or equivalent work experience.
• Proven track record of managing competing priorities in a fast-paced environment.
• Positive self-starter with a proactive attitude and a keen ability to problem-solve in complex, ambiguous and ever-evolving environments.

Key Competencies:

• Strategic Planning – Develop short and mid-term plans to execute objectives and deliver key priorities.
• Business Acumen – Understand how we operation, create value and drive financial performance.
• Collaboration & Influence - ability to engage and inspire others through verbal and written communication to reach a common goal.
• Excellent oral, written & presentation communication skills.
• Focus on Results – Demonstrated ability to lead, drive for results, problem solve and achieve business objectives.
• Personal Accountability – It’s on me to get it done!.
• Excellent relationship-building skills – Ability to develop revenue producing relationships.
• Ability to manage multiple priorities and work effectively in high-pressure, deadline-driven environments.
• Resilience, flexibility and adaptability in a fast-paced, ever-changing business landscape.

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

THIS POSITION IS NOT ELIGIBLE FOR RELOCATION.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.