Media Strategist (Remote, Toronto)

Blacksmith Agency LLC; Toronto; Remote; CAD 99,000 - 155,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Media Strategist to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budgets, and narrative when clients ask why decisions were made.

You are the strategic voice at the table, making calls on campaign direction, pacing, and performance across Google Ads, Meta, LinkedIn, and Microsoft Ads. This role requires 3+ years of hands-on experience and clear English with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvement track record.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Budget allocation, bidding, targeting and testing; know when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• Develop 90 day and quarterly client roadmaps and explain numbers on calls.
• Account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta (Facebook/Instagram)

Campaign optimization

ROAS/CPA improvement

Client communication

Tools

GA4

Tag Manager

Platform Pixels

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.