Media Strategist (Remote, Ottawa)

Blacksmith Agency LLC; Ottawa; Remote; CAD 85,000 - 120,000; Full time

Job summary

Blacksmith Agency is seeking a Media Strategist to own paid media for a roster of B2B and growing-brand clients. You will lead targeting, budgeting, roadmap and narrative discussions, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize for ROAS, and drive account growth while maintaining strong communication with US clients on live calls. This is a remote, full-time role serving clients in the USA, Canada, and beyond.

Qualifications

• 3+ years hands-on in Google Ads and Meta
• Proven track record of improving ROAS, CPA or pipeline
• Agency experience across multiple clients
• Clear spoken English with US clients on live calls

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads
• Manage budget allocation, bidding, targeting and testing
• Set up and trust GA4, tag manager and platform pixels for attribution
• Create and present 90-day and quarterly roadmaps for each client
• Drive account growth through retention and upsell

Skills

Google Ads

Meta Ads

Agency experience

Client calls English

Tools

GA4

Google Tag Manager

Pixels

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.