Media Strategist (Remote, Hamilton)

Blacksmith Agency; Hamilton; Remote; CAD 70,000 - 100,000; Full time

Job summary

Blacksmith Agency, an AI-first digital shop, seeks a Media Strategist to own paid media for a portfolio of B2B and growing brands, guiding targeting, budgets, roadmaps and client storytelling.

You will run campaigns on Google Ads, Meta, LinkedIn and Microsoft Ads, manage bidding and testing, and decide when to pause a campaign.

You’ll implement GA4, Tag Manager and platform pixels for reliable attribution, craft 90-day roadmaps, and drive long-term growth through retention and upsell.

Qualifications

• 3+ years hands-on in Google Ads and Meta
• Record of moving ROAS, CPA or pipeline numbers
• Agency experience across several clients
• Clear spoken English with US clients on live calls

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for clients
• Budget allocation, bidding, targeting and creative testing
• Conversion tracking and attribution with GA4, Tag Manager and pixels
• 90 day and quarterly roadmaps for each client and the metrics story
• Account growth: retention, upsell and long-term relationships

Skills

Campaign optimization

Client communication

Multiclient management

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.