Media Strategist (Remote, Halifax)

Blacksmith Agency; Halifax; À distance; CAD 90 000 - 120 000; Plein temps

Résumé du poste

Blacksmith Agency LLC is seeking a Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will drive strategy, manage the budgets, and tell the narrative on calls with clients.

You will run campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, handle budget allocation, testing, and attribution, and craft 90-day roadmaps. This is a fully remote role serving North American and international clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsabilités

• Own paid media for B2B and growing-brand clients.
• Lead targeting, budget calls, roadmap and the narrative when clients ask why.
• Budget allocation, bidding, testing and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Connaissances

Google Ads

Meta Ads

Budget Management

Campaign Optimization

Outils

GA4

Tag Manager

Pixels

Description du poste

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.