Media Strategist (Remote, Montreal)

Blacksmith Agency LLC; Montreal; Remote; CAD 85,000 - 120,000; Full time

Job summary

Blacksmith Agency is a remote, AI-first digital agency seeking a Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will be the strategic voice, making bid decisions and shaping the roadmap during client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget calls, and ensure accurate conversion tracking with GA4 and tag manager. This role emphasizes strategy, growth, and long-term client relationships.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA/pipeline improvements you can walk us through.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client.
• Drive account growth: retention and upsell across accounts.

Skills

Google Ads

Meta (Facebook)

Agency experience

English proficiency

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.