Marketing Specialist, Media Campaigns - Hybrid

Canon Canada; Brampton; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading imaging solutions company is seeking a Marketing Specialist in Media Campaigns to develop advertising programs for its product portfolio. The role involves executing marketing strategies, liaising with agencies, and analyzing campaign performance. Candidates should have a degree in Marketing and at least 3 years of relevant experience. The position offers a hybrid work schedule and comprehensive benefits package.

Benefits

Comprehensive health coverage

Matching RRSP contribution

Tuition Assistance Program

Free coffee and snacks

Employee gym and fitness centre

Qualifications

• Bachelor’s Degree in Marketing preferred.
• Minimum of 3 years in Marketing experience.
• Refined analytical skills to analyze media and website reports.

Responsibilities

• Develop and execute marketing programs for Canon's products.
• Liaise with media buying and advertising agencies.
• Monitor and report on marketing campaign performance.

Skills

Analytical skills

Process management

Intermediate experience with Google Ads

Intermediate experience with Google Analytics

Intermediate experience with Oracle

Intermediate experience with SharePoint

Education

Post-secondary education in Marketing

Job description

Overview

Marketing Specialist, Media Campaigns - Hybrid

As the Marketing Specialist, Media Campaigns, you will be reporting to the Supervisor Integrated Channel Marketing, and will be for the development of advertisements and marketing programs in both digital and traditional mediums for Canon’s portfolio of imaging and photo solutions products, while also contributing to the development of creative concepts and ideas that support the business-to-business marketing strategy.

Responsibilities

• Develop and execute the advertising and marketing programs of Canon’s consumer and B2B products which includes product campaigns, sales event campaigns, and new business initiatives.
• Liaise with media buying and advertising agencies and present plans to manager. Presenting insights from previous campaigns and proposing new tactics based current trends.
• Lead the creation of, and monitor the work back schedules for Canon’s advertising and marketing campaigns. Report on a weekly basis the status of project to managers.
• Lead the B2B sales training events for Canon’s business products, and support the Event Marketing Associate with our consumer product related programs and sponsorships.
• Generate and monitor reports on an ongoing basis to understand the performance of Canon’s marketing and advertising programs and suggest adjustments when necessary, while maintaining organized records of marketing metrics and results of past campaigns.
• Monitor competitors’ and other Canon global sales companies marketing activities in traditional and non-traditional mediums.

Qualifications

• Post-secondary education in Marketing. Bachelor’s Degree is preferred
• Minimum of 3-years in Marketing experience
• Refined analytical skills are required to receive media and website reports and compare with internal data in order to identify outliers and determine opportunities
• Intermediate experience with Oracle, SharePoint, Meta and Google Ads, Google Analytics, and Google Tag Manager
• Good time and process management skills

Why Join?

HYBRID WORK

• We offer a Hybrid work schedule. You will be in the office Mondays and Wednesdays each week, and can work from home for the remainder of the week (subject to specific business needs requiring office attendance)
• When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools

BENEFITS

• Comprehensive health coverage plan that includes medical, dental and vision
• Life insurance, disability and wellness programs
• Vacation, Paid Personal Time and Sick days
• Matching RRSP contribution & Profit-Sharing Program
• Tuition Assistance Program for professional continuing education
• Discounts on Canon products, retailers, memberships and more!

EMPLOYEE PERKS

• Free coffee and snacks
• On-site cafeteria and outdoor patio
• Employee gym and fitness centre
• Employee referral program
• Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
• Community involvement
• Employee Appreciation Events