Marketing Specialist

Seneca College; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A prominent educational institution in Toronto is seeking a Marketing Specialist to enhance its brand and achieve enrolment goals. This role requires developing strategic marketing and communications plans, managing stakeholder relationships, and utilizing data to evaluate marketing effectiveness. The ideal candidate will have at least five years of marketing experience, preferably within the education sector, and possess strong project management skills. This is an opportunity to make a significant impact in a dynamic environment, fostering engagement with prospective students.

Qualifications

• Minimum of five years of marketing/communications experience.
• Proven track record in creating successful marketing campaigns.
• Familiarity with market research and digital marketing metrics.

Responsibilities

• Develop integrated marketing and communications plans.
• Lead client consultations and manage stakeholder requests.
• Collect and analyze data to guide marketing initiatives.

Skills

Project management

Strong communication skills

Customer service skills

Digital marketing analytics

Creative problem solving

Education

Minimum four-year degree in Marketing, Advertising or Communications

Job description

Position Summary

The Marketing Specialist, reporting to the Manager, Marketing, plays an integral role in contributing to institutional enrolment goals through strategic Marketing, Recruitment & Conversion (MRC) solutions. Through strong relationships with internal and external stakeholders, the Marketing Specialist drives data-informed marketing strategies that strengthen the Seneca Polytechnic brand and support quality program enrolment. This is an exciting opportunity for a seasoned marketing professional to leverage their expertise in strategic marketing, branding, advertising and project management to inspire future students to choose Seneca.

Responsibilities

Marketing Strategy

• Develops and writes integrated marketing and communications plans, proposing and implementing solutions and initiatives to achieve enrolment goals.
• Proactively uses data to evaluate, analyze and report effectiveness of marketing plans and ensures initiatives align with brand strategy.
• Collaborates with agency partners to strategize, develop and refresh advertising campaigns.
• Supports the vision around integration and collaboration to seamlessly promote Seneca to full-time, part-time, domestic and international audiences.

Project & Campaign Management

• Leads client consultations, manages stakeholder requests, determines priorities, identifies opportunities and recommends critical paths.
• Develops creative briefs for internal and external teams based on marketing plans that lead to high-quality creative work.
• Writes original marketing copy that is clear, consistent and compelling.
• Reviews, critiques and monitors work progress and deliverables.

Client Relationship Management

• Exceeds expectations as a valuable marketing expert and customer service leader by developing solutions-focused recommendations.
• Uses exceptional interpersonal skills to foster meaningful connections with stakeholders.
• Provides professional support to the department and client groups to ensure delivery of quality, accuracy and consistency in Seneca messages in support of the strategic plan.

Research & Reporting

• Collects and analyzes data and uses this information to guide Seneca’s marketing/enrolment initiatives.
• Collaborates with marketing team members to track and evaluate enrolment performance and identify opportunities for improvement and greatest impact.
• Implements measurement into all marketing projects to demonstrate success, opportunities and ROI.

Qualifications

Education

• Minimum four (4) year degree in Marketing, Advertising or Communications. If education is in another field, please state how it is related.

Experience

• Minimum of five (5) years of marketing/communications experience, with a proven track record in creating successful marketing/communications/ad campaigns and materials.
• Recent agency experience, marketing experience within the education sector or a strong understanding of strategic enrolment management is an asset.

Skills

• Strong project management, organizational and time management skills, with the ability to manage multiple demands and maintain effectiveness in a dynamic, fast-paced setting.
• High level of communication and customer service skills in order to build strong relationships with clients and other internal stakeholders.
• Familiarity with market research, database tools, digital marketing analytics and campaign performance evaluation metrics.
• Experience planning and executing media strategies that leverage digital platforms including search, display, paid social, programmatic and email.
• Innovative mindset, with a focus on continuous improvement and creative problem solving.

Note: A skills assessment test will be administered during the recruitment process. A combination of relevant experience and education may be considered as equivalent to the above requirements in the event that there are no internal applicants that meet the qualifications as posted. Equivalency will be assessed by the talent acquisition team.