Marketing Operations Manager

Clearco; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A tech-driven financial firm in Canada is looking for a Marketing Operations Manager to oversee marketing systems and strategies. This role will leverage HubSpot and collaborate with teams to enhance marketing operations. The ideal candidate will have over 4 years of experience in marketing operations, strong analytical skills, and a relevant degree. A background in tech-driven environments is preferred.

Qualifications

• 4+ years in marketing operations or similar roles.
• Proven expertise with HubSpot CRM functionalities.
• Experience with ad platforms like Google Ads and Meta.

Responsibilities

• Administer marketing systems and manage HubSpot functionalities.
• Collaborate with teams to ensure seamless marketing-to-sales processes.
• Drive data integrity across all marketing systems.
• Analyze and report on marketing performance.

Skills

HubSpot expertise

Experience with PPC platforms

Communication skills

Analytical skills

Education

Bachelor's degree in Business, Marketing, or related field

Tools

HubSpot

Google Analytics 4

SEMrush

Salesforce

Outreach.io

Job description

At Clearco, we're passionate about transforming how businesses operate, with an unwavering focus on optimizing revenue growth and operational efficiency. We're seeking a dynamic and strategic Marketing Operations Manager to lead and elevate our marketing operations strategy. This role is pivotal in ensuring seamless execution of marketing initiatives, optimizing systems, and driving cross-functional collaboration to achieve our growth targets.

Key Responsibilities

System Oversight & Administration

• Serve as the primary administrator for our marketing systems, with deep expertise in HubSpot
• Manage all aspects of HubSpot's marketing and CRM functionalities, including campaign setup, lifecycle stage management, data management, and reporting

Technical Expertise

• Maintain and optimize our marketing technology stack, including ad platforms (Meta, LinkedIn, Google Ads), Google Analytics 4 (GA4), and SEO/SEM tools like SEMrush
• Leverage basic HTML and JavaScript skills to enhance marketing capabilities

Cross-Functional Collaboration

• Partner closely with Revenue Operations, Sales, and BDR/SDR teams to ensure seamless marketing-to-sales handoffs and alignment on shared goals
• Collaborate with Sales teams to develop and execute marketing/sales communication strategies within HubSpot and Outreach.io
• Work in a "Salesforce-adjacent" capacity, ensuring data flows and processes are synchronized between HubSpot, Salesforce, and other connected systems

Data Management & Reporting

• Drive data integrity and accuracy across all marketing systems
• Develop and deliver comprehensive reports and dashboards on marketing performance, providing actionable insights to senior leadership

Process Improvement

• Identify and implement process improvements and automation opportunities to enhance marketing operations efficiency and effectiveness

Campaign & Website Operations

• Provide operational support for marketing campaigns, ensuring flawless execution within our marketing and revenue technology stack
• Manage operational aspects of our website (Webflow), including forms, landing pages, CTAs, and blog management

Attribution & Analytics

• Lead the selection, adoption, integration, and management of marketing attribution platforms (e.g., Dreamdata, HockeyStack) to measure campaign effectiveness and optimize marketing spend

Requirements

Experience

• 4+ years in marketing operations, marketing technology, or similar technical roles

HubSpot Expertise

• Proven expertise as a HubSpot administrator with deep knowledge of marketing and CRM functionalities

Technical Skills

• Hands-on experience with ad platforms (PPC, Google Ads, Meta, LinkedIn), Google Analytics 4 (GA4), and SEO/SEM tools like SEMrush

Collaboration & Communication

• Excellent communication skills with proven ability to collaborate effectively across diverse teams including Marketing, Sales, and RevOps

Problem-Solving

• Strong analytical and problem-solving abilities with demonstrated capacity to use data for decision-making and process improvement

Education

• Bachelor's degree in Business, Marketing, or related technical field
• Relevant certifications (HubSpot, Google Analytics) are a plus

Industry Knowledge

• Experience in high-growth or tech-driven environments preferred
• Knowledge of B2B sales cycles and marketing strategy best practices is an asset