Marketing Manager - Omni-channel Strategy & Enablement

Intello Technologies Inc.; Montreal; Hybrid; CAD 71,000 - 107,000; Full time

Job summary

A telecommunications company is seeking a Marketing Manager to develop and implement a comprehensive omnichannel strategy. The role involves optimizing channel performance, creating community events, and coordinating with various teams. Candidates should have a Bachelor's degree in marketing and 5-7 years of relevant experience. Excellent skills in both English and French are required. The position offers a competitive salary ranging from $71,000 to $107,000, along with benefits like flexible work options and growth opportunities.

Benefits

Comprehensive total rewards package

Flexible work arrangements

Generous pension plan

Qualifications

• Minimum 5-7 years of experience in marketing or channel management.
• Demonstrated experience in event management and local activation.
• Knowledge of digital sales transformation.

Responsibilities

• Develop community activation playbook using appropriate channels.
• Manage local activation in communities.
• Coordinate with cross-functional teams.

Skills

Event management

Omnichannel strategies

Data analysis

Excellent communication in English and French

Team collaboration

Education

Bachelor's degree in marketing, commerce, or communication

Tools

CRM systems

Project management tools

Communication tools

Job description

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Location: Montréal, QC, CA, H3B 1S6

Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

Join Our Team!

TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.

Our culture is fundamentally centered on a passion for growth, our deep desire to seize every opportunity and embrace change, our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers, to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we do. In doing so, we create innovations that change the lives of thousands of people across Canada.

At TELUS, we are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes. We build on everyone's ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.

What you’ll do

The Marketing Manager will be responsible for developing and executing the holistic omnichannel strategy to optimize GTM performance in communities. This role requires expertise in local activation, event coordination, and channel implementation.

Holistic Omnichannel Strategy and Implementation

• Develop community attack playbook using appropriate channels
• Optimize GTM performance across all channels
• Create omnichannel strategies to maximize impact
• Ensure experience consistency across all touchpoints

Local Activation and Event Calendar

• Create holistic view of event and activation calendar
• Prioritize, coordinate, and enable community events and activities
• Manage local activation in Falcon communities
• Coordinate launches and local initiatives

Cross-Functional Alignment and Coordination

• Ensure cross-functional alignment and coordination
• Coordinate with channel, product, and operations teams
• Develop playbooks
• Create and manage training cadence
• Attend training and support field sales teams

Marketing Assets Enablement and Coordination

• Coordinate marketing assets for channels, partners, influencers
• Develop social selling strategies
• Create social media playbooks

Intermediate knowledge of English is required because you will on a regular basis interact in English with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.

Qualifications

What you bring

Education and Experience:

• Bachelor's degree in marketing, commerce, communication, or related field
• Minimum 5-7 years of experience in marketing, channel management, or commercial activation
• Demonstrated experience in event management and local activation
• Knowledge of omnichannel strategies and digital sales transformation
• Experience in cross-functional coordination

Technical Skills:

• Experience with project and event management tools
• Knowledge of CRM systems and marketing platforms
• Data analysis and performance measurement skills
• Experience with collaboration and communication tools

Interpersonal Skills:

• Excellent communication skills in French and English
• Ability to work in teams and collaborate with multiple departments
• Organized, meticulous, and detail-oriented
• Creativity and ability to propose innovative ideas
• Adaptability and change management

Salary Range: $71,000-$107,000

Performance Bonus or Sales Incentive Plan: 12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunitiestodevelop your skills
• And much more …

Job Type: This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team memberwill be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

13
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.