Marketing Manager, KPMG Law

KPMG Canada; New Brunswick; On-site; CAD 74,000 - 111,000; Full time

Job summary

A leading professional services firm in Canada seeks an experienced Marketing Manager to develop and execute creative marketing initiatives. The role focuses on building digital marketing campaigns, fostering strong client relationships, and managing significant projects in a fast-paced environment. The ideal candidate possesses strong strategic thinking skills, a collaborative mindset, and a proven background in marketing to drive brand growth. This position offers a competitive salary and the opportunity to thrive in a dynamic team.

Benefits

Comprehensive Total Rewards program

Diversity and inclusion initiatives

Qualifications

• 7-10 years’ experience in marketing within a national or global organization, preferably in a law firm or professional services environment.
• Demonstrable success in activating multi-channel marketing programs, emphasizing digital and social metrics for analysis.

Responsibilities

• Launch digital marketing campaigns that resonate and develop bold thought leadership.
• Build partnerships with firm leaders and marketing visionaries.
• Orchestrate standout events, sponsorships, and webinars.

Skills

Digital marketing

Project management

Communication

Analytical skills

Collaboration

Education

Diploma or undergraduate degree in marketing

Tools

Social media

Email marketing

Job description

Overview

At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause turning insight into opportunity for clients and communities around the world.

Picture a workplace where legal expertise transforms into creative disruption. At KPMG Law, we challenge norms and spark new possibilities—asking “Why not?” and “What if?” every single day. We’re cultivating a bold, visionary team that fuses law, tax, and advisory, forging impact far beyond traditional boundaries. Here, you’ll join sharp, inventive minds passionate about driving change—for our clients, for each other, and for the future of Canadian business. At KPMG Law, you’re not just joining a firm—you’re joining a movement to redefine what’s possible. Let’s build something extraordinary, together.

As the Marketing Manager for KPMG Law, you’ll be at the heart of a fast-moving, collaborative team, shaping and executing integrated marketing and knowledge initiatives at a national scale. You’ll partner closely with the National Marketing Director and regional teams, crafting bold strategies that elevate the KPMG Law brand, forge deeper client relationships, and accelerate growth. This role calls for a digital-first thinker, a creative strategist, and a hands-on leader, ready to thrive in a vibrant, dynamic environment where every project is an opportunity to reinvent.

What You Will Do

• Ignite Digital & Content Excellence Launch digital marketing campaigns that don’t just land—they resonate. Develop bold, original thought leadership and keep KPMG Law’s digital presence fresh, vibrant, and always a step ahead. From social to email, your creative spark will ensure every touchpoint inspires action.
• Champion Collaboration & Relationships Build and nurture dynamic partnerships with Partners, Service Line leads, and marketing visionaries across the firm and around the globe. Your knack for forging genuine connections will amplify our impact across functions, industries, and continents.
• Lead Projects That Leave a Mark Orchestrate standout events, innovative sponsorships, and industry-shaping webinars. Manage every detail of legal ranking submissions and national conferences, making KPMG Law’s brand impossible to ignore. Jump into special projects that push boundaries and redefine what’s possible.
• Decode Markets & Uncover Opportunity Track the pulse of the Canadian legal ecosystem and beyond. Transform data and campaign insights into strategies that fuel smarter decisions and accelerate growth. Your analytical edge will help KPMG Law set the pace, not just keep up.

What You Bring To The Role

• 7-10 years’ experience in marketing within a national or global organization, preferably in a law firm or professional services environment.
• Diploma or undergraduate degree, ideally in marketing or a related field.
• Demonstrable success in activating multi-channel marketing programs, with emphasis on digital and social, and leveraging metrics for analysis.
• Strong oral and written communication and presentation skills.
• Proven project management skills, with the ability to secure buy-in from diverse stakeholders.
• Ability to understand complex/technical matters and translate them into client-relevant marketing activities.
• Experience identifying key industry and client information (trends, issues, data, opportunities) and presenting marketing perspectives to meet strategic goals.
• Digital-first strategic thinker with experience in content creation, storytelling, digital media, social media best practices, and search.
• Collaborative team player with experience in a matrixed environment.
• Growth mindset, strategic and creative thinking, and the ability to thrive in a fast-paced environment.
• Experience in analyzing and drawing insights from external research and business data.

This position requires written and oral fluency in English. The successful candidate will be required to support or collaborate with English-speaking colleagues or stakeholders nationally in our English speaking provinces while at KPMG.

KPMG BC Region Pay Range Information

The expected base salary range for this position is $74,000 to $111,000 and may be eligible for bonus awards. The determination of an applicant’s base salary within this range is based on the individual’s location, skills & competencies, and unique qualifications. In addition, KPMG offers a comprehensive and competitive Total Rewards program.

Our Values, The KPMG Way

Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

Adjustments and accommodations throughout the recruitment process

At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel. We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best. Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements. You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process. If you require support, please contact KPMG’s Employee Relations Service team by calling 1-888-466-4778.

AI Usage

Weembrace the use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes. AI tools may help with organizing applications or surfacing relevant qualifications. However, no hiring decisions are made using AI. Every hiring decision is made by our hiring managers and recruitment professionals, who are equipped with training that empowers them to use these tools responsibly. AI technologies used in our recruitment process undergo detailed risk assessments, including security and privacy requirements, that align with KPMG’s Trusted AI framework.

We believe technology should empower human judgment, not replace it. It’s one of the many ways we’re delivering on our vision of being a technology-first, people-driven firm.