Marketing Manager, Consumer Base Management

Intello Technologies Inc.; Calgary; On-site; CAD 71,000 - 107,000; Full time

Job summary

A leading telecommunications company is seeking a Marketing Manager to drive growth and enhance customer experience in Calgary, AB. In this role, you'll lead go-to-market strategies, optimize profitability, and execute impactful campaigns. The ideal candidate has 3+ years of marketing experience, strong communication skills, and a strategic mindset. You'll work in a dynamic environment that encourages innovative approaches and personal development, along with receiving competitive compensation and benefits.

Benefits

Comprehensive total rewards package

Minimum 3 weeks of vacation

Flexible benefits plan

Generous company matched pension

Career growth and learning opportunities

Employee discounts on products and services

Responsibilities

• Own end-to-end Winback campaign planning and execution.
• Monitor performance indicators and translate results into insights.
• Design and execute test-and-learn strategies for campaigns.
• Collaborate with teams to implement Winback programs.
• Champion innovation to improve effectiveness.

Skills

3+ years experience in marketing or channel

Strong communication skills

Ability to manage multiple projects

Talent for building alignment across groups

Strategic thinking about product portfolio

Continuous growth mindset

Job description

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Marketing Manager, Consumer Base Management (12 Months)

Location: Toronto, ON, CA, M5J 2V5 West Vancouver, BC, CA Vancouver, BC, CA Calgary, AB, CA

Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

Join the Consumer Base Management team and help shape the future of TELUS and Koodo Mobility Winback portfolios!

As Marketing Manager, you’ll drive growth, enhance customer experience, and optimize portfolio profitability through innovative campaigns and strong 4P execution. We’re looking for a self-starter who thrives in a dynamic environment, takes ownership, and contributes to a collaborative, high-performing team culture.

Here’s the impact you’ll make and what we’ll accomplish together

As the central owner of the Winback portfolio, you’ll lead go-to-market strategies, align cross-functional teams, and execute impactful campaigns across all channels. You’ll collaborate with stakeholders to adapt to market changes, deliver strong business outcomes, and play a key role in evolving our base management strategy.

Here’s how

• Own end-to-end Winback campaign planning, execution, and performance management across the TELUS and Koodo Mobility portfolios.
• Act as the central owner for Winback performance, monitoring key performance indicators and translating results into clear insights, recommendations, and net‑new initiatives with strong leadership alignment.
• Proactively design and execute test‑and‑learn strategies across messaging, segmentation, and offers, applying a rigorous performance‑management approach to generate insights that inform future initiatives.
• Partner closely with Acquisition, and Sales Channel teams to design and implement Winback programs across select channels, responding to market dynamics and unlocking new growth opportunities aligned to strategic priorities.
• Champion innovation within the Winback portfolio, continuously bringing forward fresh ideas to improve effectiveness, scale successful programs, and deliver meaningful business impact.

Qualifications

You’re the missing piece of the puzzle

• 3+ years experience in marketing or channel
• Proven ability to manage multiple projects simultaneously and deliver results under tight timelines
• Strong communication skills, with a knack for influencing teams to gain buy‑in for new ideas
• Talent for bringing people together in a positive way, building alignment across groups, and motivating teams to action
• Robust capacity to think strategically about a product portfolio and customer journey to uncover and bring to market innovations that translate into business results.
• Continuous growth mindset for your portfolio and for yourself.

What we give back to you

• A unique opportunity to be responsible for the end-to-end, from strategy development to campaign planning, offer development, execution, and reporting
• Work in a fast-paced & dynamic environment, breaking new ground in evolving marketing strategies
• Work with a diverse team
• Opportunity to receive mentorship from senior team members
• Work in an organization that supports your personal development with leading edge training and development tools
• An environment that lets you be your best every day
• Work in an organization that supports you giving back to the community you live in
• Competitive discounts on various TELUS products and services, as well as discounts from partner organizations, just for being an employee!
• We also like to have a bit of fun!

#LI-REMOTE

Salary Range: $71,000-$107,000

Performance Bonus or Sales Incentive Plan: 12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in‑office, virtually or a combination of both, based on the role’s requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

Job Type: This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

13
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.