Marketing Manager

Kiokii and...; Markham; On-site; CAD 70,000 - 90,000; Full time

Job summary

A top retail platform is seeking a Marketing Manager to spearhead their social media presence and advanced marketing initiatives. This role involves developing digital strategies, managing influencer partnerships, and leading a marketing team to optimize brand engagement. An ideal candidate should have a relevant degree and over 5 years of marketing experience in retail or beauty. Proficiency in digital tools is essential, along with strong analytical and leadership skills. This position is based in York Region, Canada.

Qualifications

• 5+ years of progressive marketing experience, preferably in retail, beauty, fashion, or lifestyle.
• Strong understanding of digital and performance marketing fundamentals.
• Hands-on experience managing paid media, social content, CRM, and influencer programs.

Responsibilities

• Develop and execute the strategic direction of brand’s social media presence and promotional initiatives.
• Manage performance marketing campaigns across various platforms.
• Lead organic content and social media strategy across key channels.

Skills

Strategic thinking

Digital marketing

Social media management

Creative leadership

Analytics proficiency

Project management

Communications skills

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Meta Ads Manager

Google Ads

GA4

Klaviyo

Canva

Job description

Kiokii And is a premier one‑stop retail platform offering Asian trendy products in North America. We provide a huge selection of high‑quality and top‑hit products from Asia including cosmetics, skincare, beauty, accessories and lifestyle. With our rapid growth, we have 23 stores in Canada to‑date and more to come!

We are looking for a Marketing Manager to join our Marketing Team!

About the Role

The Marketing Manager will be responsible for developing and executing the strategic direction of the brand’s social media presence, influencer programs, promotional initiatives, and experiential activations. This role will ensure a cohesive, insight‑driven marketing approach that strengthens brand positioning, drives engagement, and cultivates community growth across key platforms and channels.

This position requires a highly strategic and creative professional who combines a deep understanding of digital culture and audience behavior with strong planning, analytical, and leadership capabilities.

Digital Marketing

• Develop and execute cross‑channel digital strategies (SEM, SEO, display, paid social, programmatic)
• Manage performance marketing campaigns across Meta, TikTok, Google, YouTube, and other platforms
• Optimize paid ad performance to achieve ROAS, CAC, and traffic goals
• Oversee CRM/email strategies using tools like Klaviyo, driving segmentation, automation, and lifecycle marketing

Social Media & Community

• Lead organic content and social media strategy across Instagram, TikTok, YouTube, and emerging platforms
• Work with designers, content creators, and influencers to maintain an engaging social presence
• Engage with followers and build brand community through interactive and trend‑driven content
• Track engagement metrics and adjust strategies for growth

Influencer & Affiliate Marketing

• Identify, onboard, and manage influencer partnerships (micro, macro, and ambassador tiers)
• Build affiliate and creator programs to expand reach and credibility
• Coordinate campaigns with PR and influencer gifting strategies
• Track ROI and engagement of influencer collaborations

Content & Campaign Management

• Oversee content creation for product launches, campaigns, and seasonal activations
• Develop messaging frameworks and creative briefs for marketing assets
• Collaborate with design, e‑commerce, and retail to ensure consistent execution of content across platforms
• Own the marketing calendar and synchronize digital, social, email, and retail campaigns

Analytics & Performance

• Define KPIs and track campaign performance across channels (traffic, CTR, conversion, ROAS, etc.)
• Generate weekly/monthly reports and insights to inform optimization
• Use tools like GA4, Looker Studio, Meta Ads Manager, Klaviyo, and internal dashboards
• Monitor customer trends, feedback, and competitor activity to inform future strategy

Team Leadership & Collaboration

• Manage and mentor marketing team, freelancers, and agency partners
• Collaborate closely with e‑commerce, Retail Operations, and Buying & Category teams
• Lead cross‑functional planning for product launches, new store openings, and strategic initiatives
• Present strategy updates and campaign recaps to leadership

What We're Looking For

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5+ years of progressive marketing experience, preferably in retail, beauty, fashion, or lifestyle
• Strong understanding of digital and performance marketing fundamentals
• Hands‑on experience managing paid media, social content, CRM, and influencer programs
• Strong project management, communication, and analytical skills
• Proficient in marketing tools and platforms: Meta Ads Manager, Google Ads, GA4, Klaviyo, Canva, or similar
• Passion for beauty, culture, and consumer experience with awareness of retail beauty trends and customer demographics