Marketing Growth Leader

Martell Media; Kelowna; On-site; CAD 150,000 - 250,000; Full time

Job summary

A dynamic marketing firm in Kelowna is seeking a Marketing & Growth Leader to drive growth across multiple startups. The ideal candidate will have extensive experience in B2B SaaS marketing and demonstrate strong abilities in performance marketing, SEO, and data analysis. You will work closely with early-stage companies, run high-velocity experiments, and train founders in effective growth strategies. Joining this innovative team means thriving in a fast-paced environment that champions impactful outcomes.

Benefits

Health benefits

Dynamic work environment

Potential for remote work

Qualifications

• 4+ years in B2B SaaS growth or demand generation.
• Experience managing paid campaigns with tracked ROI.
• Exceptional skills in CRO and funnel design.

Responsibilities

• Design and execute growth strategies across startups.
• Run high-velocity experiments across growth channels.
• Train early-stage founders on best growth practices.

Skills

B2B SaaS growth

Performance marketing

Data analysis

SEO knowledge

Experimentation

Funnel design

Tools

Google Analytics

HubSpot

Webflow

Job description

Overview

On-Target Earnings: $150-250K OTE uncapped
Location: Kelowna, BC (In-studio)
Benefits: Health, Dental and Vision

Are you ready to join a team that moves at break-neck speed, backs big bets on bold ideas, and refuses to settle for “good enough”? At Martell Ventures, we don’t just build companies, we ignite category-defining products and back them with our full force. If you thrive under pressure, crave radical ownership, and want your work to drive real ROI for entrepreneurs, read on.

This isn’t a place for the faint of heart. We set ambitious targets, iterate at lightning pace, and expect you to own outcomes end-to-end. If you’re looking for incremental improvements or a steady 9-to-5, this isn’t the role for you. But if you’re hungry for growth, opportunity, impact, and you love the thrill of building from zero to one, welcome home.

Our Core Values

• High Velocity Execution: We move fast, make data-driven decisions, and prioritize impact over process.
• AI-First Mindset: Every investment and incubation initiative must leverage AI to create leverage and efficiency.
• Customer-Driven Development: We invest in products we can use ourselves and scale through our network.
• Radical Ownership: Every team member is responsible for delivering results and making an impact.

Why you shouldn’t work here – Radical Transparency from our CEO

What Applying Looks Like

We keep it transparent and efficient. Here’s what to expect:

• 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
• Application review
• 15-minute intro call
• Strengths assessment – how you learn and do
• In-person interview – values and culture fit
• Paid test project – work with us, like you're already on the team
• Final call with our CEO
• Offer – if we’re both excited, we move forward fast

About the Role

As the Marketing & Growth Leader, you’ll own portfolio-wide growth across multiple startups, driving both strategy and hands-on execution. You’ll report directly to the venture studio leadership and act as a fractional head of growth across early-stage SaaS companies, rolling up your sleeves to run experiments, fix acquisition, and build scalable playbooks.

This role is about velocity, impact, and clarity, not theory. You’ll be measured by the numbers and supported by shared growth resources you help direct.

What You’ll Do

Strategic Growth Leadership

• Design and execute growth strategies across a portfolio of early-stage startups
• Prioritize channels, funnels, and tactics that create compounding growth
• Own two core KPIs: average MoM growth across the portfolio and # of channels tested per startup
• Jump into underperforming companies to diagnose issues and relaunch acquisition

Execution & Experimentation

• Run high-velocity experiments across paid, SEO, outbound, and product-led channels
• Build and document playbooks for paid acquisition and SEO foundations
• Launch, test, and scale campaigns across LinkedIn, Meta, Google, cold outbound, and emerging platforms
• Monitor performance metrics and iterate based on results, not gut feeling

Team Enablement & Knowledge Sharing

• Train early-stage founders on growth strategy, testing, and conversion best practices
• Manage shared growth resources (freelancers, designers, performance marketers, etc.)
• Capture and share growth insights, benchmarks, and campaign templates studio-wide

What You Bring

Required Qualifications

• 4+ years in B2B SaaS growth, demand gen, or performance marketing
• Proven ability to scale ARR and improve CAC:LTV ratios
• Experience running paid campaigns with tracked ROI across multiple channels (Meta, Google, LinkedIn, etc.)
• Hands-on SEO knowledge, from technical audits to content strategy
• Exceptional skills in experimentation, funnel design, and CRO
• Strong data analysis skills and experience with marketing attribution

Ability to manage multiple brands and switch context fast

Preferred Qualifications

• Experience working inside a startup studio, VC-backed startup, or marketing agency
• Background in product-led growth or hybrid SaaS models
• Familiarity with low-code tools, AI content platforms, and modern mar tech stacks (e.g., Webflow, HubSpot, GA4, Mix panel)
• Strong written skills, can write landing pages, ads, and email sequences that convert

You're a Great Fit If You…

• Believe in “test first, theorize never”
• Thrive in chaos and move fast on imperfect data
• Enjoy teaching through results and empowering founders
• Love jumping into new markets and figuring things out
• Can show exact results from campaigns you’ve led
• Are hungry for more than a job, you want a mission

Why Kelowna? Why Now?

People move here for the views. They stay for the vibe. Kelowna offers:

• A thriving entrepreneurial ecosystem
• World-class outdoor activities at your doorstep
• Great schools, arts, and a vibrant, welcoming community
• Lakeside patios, mountain trails, craft coffee, and yes, amazing wine