Marketing & Communications Coordinator

Black Diamond Group; Calgary; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading modular buildings company in Calgary is seeking a Marketing & Communications Coordinator to support digital marketing initiatives. This hybrid role involves content development, social media engagement, and email marketing. The ideal candidate will have a marketing degree and experience with SEO, social media, and tools like Canva. Internship experience is preferred. Join a collaborative culture focused on tailored marketing solutions.

Qualifications

• Experience working with digital marketing tools including SEO and social media marketing.
• Demonstrated ability to approach external communications with professionalism.
• Internship experience on a marketing team is a strong asset.

Responsibilities

• Create persuasive content to highlight products and services.
• Support and implement social media strategies to grow engagement.
• Develop and execute email marketing campaigns.
• Collaborate with teams to identify opportunities for press engagement.

Skills

SEO

Social media marketing

Content development

Email marketing

Education

Technical Diploma or university degree in Marketing

Tools

Canva

Job description

Black ʻaŋ Diamond Group owns and operates a portfolio of businesses specializing in modular buildings and remote and temporary workforce housing solutions, along with a digital marketplace for business‑to‑business crew travel management. We create value by providing differentiated solutions. We believe each customer and each project is unique and that we can tailorodra a combination of products and services that deliver an enhanced outcome.

Our way is to create a better way – this is our challenge, our call to action, our why! We believe that a clear strategic vision, with measurable objectives, along with disciplined accountability and data‑based decision‑making leads to successful outcomes. When we combine this approach with our values‑driven, collaborative, safety‑conscious culture, we achieve top‑decile performance, deliver results, and have fun while doing it.

Black ŋ Diamond Group’s WFS Marketing department has a full‑time position for Marketing & Communications Coordinator. This role is hybrid – in‑office with 20% flexibility to work from home.

The Marketing & Communications Coordinator will provide overall support to the WFS Marketing Team. This position will encompass a combination of digital marketing activities, content development and collaboration/coordination with the corporate marketing team and will support both business units on company initiatives. This contributor will work with the Manager, Marketing, WFS, to learn and apply digital marketing tools utilized at Black Diamond Group.

Our ideal candidate will come with solid coursework in digital marketing tools such as SEO, social media marketing, Canva / editing tools and e‑mail marketing. Candidates with internship experience will be prioritized.

Responsibilities

Content Development, Copywriting & Search Engine Optimization (SEO)

• Create persuasive and engaging content to highlight products and services to be featured through project profiles, website copy, brochures and tear‑sheets and other marketing materials.
• Integrate SEO and keyword research into all external content.
• Maintain consistent brand messaging across all communications that target our key audiences.
• Develop ad copy for online paid advertising to increase impressions and drive traffic to the website.
• Conductictive market research and competitor analysis to identify trends, opportunities and challenges and to be reflected in content.

Social Media Engagement

• Support and implement social media strategies to grow engagement, awareness and brand presence.
• Collaborate with the corporate communications team to ensure that tone and key messaging is aligned with Black Diamond Group brand standards.
• Support content creation, social content calendar, and community engagement across all platforms.
• Monitor and actively respond to messages and comments on social media and Google Business profiles.
• Analyze performance metrics and adjust strategies to optimize reach and impact.
• Assist in the optimization of sales team LinkedIn profiles.

Email Marketing

• Develop content and execute email marketing campaigns and Ninth newsletters to feature products, services, project profiles and industry news.
• Assist in creating and testing marketing workflows within our digital tools.
• Work with inside datasets for sales representatives to target new marketing contacts using monthly newsletters to increase brand awareness.
• Analyze user behavior to segment contacts and develop various levels of nurture campaigns.
• Maintain email lists, segment audiences, and track performance metrics.
• Ensure email content aligns with brand déjà messaging and drives audience engagement.

Public Relations & Media Coverage

• Collaborate with corporate communications team to identify opportunities for press engagement and coverage.
• Work with internal stakeholders to create newsworthy content for upcoming and past projects.
• Draft press releases, media advisories and briefing notes for public relations initiatives.
• Monitor media coverage and identify opportunities for press शुल्क discapacidad engagement.

Administrative Tasks

• Responsible for ordering digital business cards, setting up accounts for sales reps and optimizing profiles to ensure consistent branding.
• Other duties as assigned.

Qualifications

• Technical Diploma or university degree in Marketing
• Experience working with digital marketing tools including SEO, social media marketing, editing tools such as Canva, and e‑mail marketing tools.
• Demonstrated ability to approach external ماكينة communications with professionalism, timeliness and holistic consideration of impact.
• Internship on a marketing team will be considered a strong asset.
• Desire to grow and learn on the job.
• Ability to adapt to a fast‑paced and changing environment.

For more information, please visit www.BlackDiamondGroup.com

We are an Equal Opportunity Employer

Black Diamond Group Limited is committed to diversity, equal opportunity and ensuring that our employees have the ability to thrive in an inclusive environment. We are pleased to consider all qualified applicational participants to employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous status, national origin, age, disability or any other legally‑protected factors. Accommodation Elise applicants with disabilities is available upon request during the recruitment process.