Marketing Analyst

IFG International Financial Group Ltd; Canada; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading Canadian financial services organization is seeking a Marketing Analyst for a hybrid role in Toronto. The ideal candidate will have experience managing marketing communications projects and a strong background in financial services. Responsibilities include executing marketing strategies and collaborating with various business stakeholders to support revenue growth. If you're interested, send your resume to the listed contact. This position offers a contract opportunity with potential for full-time placement.

Qualifications

• 1+ years of experience managing creative and marketing communications projects.
• Hands-on email marketing experience with client-facing communications.
• Experience managing and tracking marketing budgets.

Responsibilities

• Deliver against a strategic marketing plan aligned to business targets.
• Manage the development and execution of marketing strategies.
• Collaborate across teams to support overall revenue growth.

Skills

Managing marketing communications projects

Financial services experience

Email marketing

Managing marketing budgets

Education

Undergraduate degree in Marketing

Job description

Our client, a leading Canadian financial services organization, is looking to hire a Marketing Analyst for a contract opportunity (with potential extension or conversion to full-time). This is a hybrid position based in Toronto.

Responsibilities:

• Deliver against a strategic 1-2 year marketing plan aligned to business revenue targets, while managing initiatives within the allocated marketing budget.
• In partnership with the Director and Senior Director, manage the development and execution of marketing strategies and tactics, including offer design, creative, target audience, and channel selection, to achieve business objectives.
• Collaborate across Marketing teams, Marketing Solutions & Client Offers, and lines of business to support overall revenue growth.
• Build strong relationships with key business stakeholders and act as a trusted partner in supporting business growth initiatives.
• Manage the creative development and internal approval process, including legal and compliance reviews, for assigned direct marketing campaigns.
• Ensure all marketing initiatives are brand compliant and aligned with corporate brand standards.

Must-Have Skills:

• 1+ years of experience managing creative and marketing communications projects across direct and interactive channels.
• 1+ years of financial services experience, with knowledge of retail banking products (credit card experience is strongly preferred).
• Hands-on email marketing experience, producing client-facing communications.
• Experience managing and tracking marketing budgets, ensuring costs align with estimates.
• Undergraduate degree, preferably in Marketing, or equivalent related experience.

Nice-to-Have Skills:

• 3+ years of experience working with creative agencies.
• Copywriting experience or familiarity (strong asset).
• Understanding of email development from a technical perspective.

If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to [e-mail].
For other opportunities, please visit www.ifg-global.com.