Manager, Brand Governance

Canadian Blood Services; Ottawa; Hybrid; CAD 89,000 - 109,000; Full time

Job summary

A nonprofit health organization is seeking a Regular full-time Manager, Brand Governance to join the Integrated Marketing team. This role requires managing and evolving the brand of the organization, ensuring alignment with core values and effective communication strategies. The position demands strong corporate brand management abilities and a minimum of five years in relevant experience. The successful candidate will work in a hybrid environment based in Ottawa, with a working week of 37.5 hours. This is an opportunity to make a significant impact in a vital organization committed to health equity.

Benefits

4 weeks' vacation

Annual performance award up to 8%

Comprehensive health, dental, and vision benefits

Defined benefit pension plan

Employee discounts and wellness program

Qualifications

• 5+ years of experience in brand management and communications.
• Ability to develop relationships with senior leadership.
• Skilled at assessing creative and media messages.

Responsibilities

• Manage, protect, and evolve the Canadian Blood Services brand.
• Develop brand strategies aligning with the mission and values.
• Provide guidance to internal teams and external partners.

Skills

Corporate brand management

Brand strategies

Exceptional communication skills

Project management

Strategic thinking

Education

University degree in marketing, communications or business

Job description

Please note this role will work in a hybrid environment. The successful candidate will be working at one of our major site offices with a preference for Ottawa (1800 Alta Vista Drive) or Toronto (67 College Street), and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in‑person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

Job category: Communications, marketing and public affairs

Employment status: Regular full‑time
Classification: PTS/MGT/IT B
Salary/Rate of pay: $89,894 - $108,493

• This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements:

• Your up‑to‑date resume.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission‑driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role

Canadian Blood Services is looking for a Regular full‑time Manager, Brand Governance to join our versatile Integrated Marketing team in our Donor Engagement and Corporate Reputation (DECR) division.

Reporting to the Associate Director of Brand and Creative, you will serve as a brand leader and steward, responsible for managing, protecting, and evolving the Canadian Blood Services brand to strengthen brand equity and impact. Your focus will be on brand engagement, identity, and protection, ensuring the brand is expressed creatively and consistently across all touchpoints. You will oversee brand governance, execution, and strategic application through education, development of tools and standards, and strategic partnerships and projects. Through collaboration and leadership, you will embed the brand into organizational culture, inspire employees and mobilize brand champions, safeguard brand integrity, and identify opportunities to build and evolve the brand.

• Capitalizing on your strategic thinking and brand management expertise, you will develop and execute comprehensive brand strategies that promote the mission and values of the organization, ensuring the brand remains strong, relevant, and protected.
• Drawing on your ability to inspire and communicate, you will help bring the brand to life for employees by embedding it into the organizational culture, fostering a sense of connection with our mission and values, and making the brand an integral part of their day‑to‑day work.
• Harnessing your collaboration and consultative skills, you will act as the brand subject matter expert, providing guidance to internal teams, external agencies, and partners to resolve brand‑related challenges and ensure proper application of brand standards, and identify opportunities to strengthen and build the brand.
• Leveraging your ability to translate brand identity into physical spaces, you will ensure cohesive, on‑brand experiences across all facilities by guiding the application of brand elements and signage strategies to activate the brand and reinforce identity, consistency, and engagement.
• Tapping into your ability to operationalize brand standards, you will transform brand guidelines into practical applications by developing tools and governing corporate assets and resources to ensure consistent brand expression that strengthens adoption, fosters engagement, and supports advocacy.
• Applying your analytical skills, you will monitor and evaluate brand performance metrics to measure the effectiveness of brand initiatives and overall brand health, preparing insights and recommendations to strengthen brand equity and inform future strategies.
• Demonstrating adaptability, you will perform other related duties as required.

Desired education and skills

• Experience in corporate brand management is essential, with a focus on both internal and external audiences.
• University degree in marketing, communications, Business or other applicable areas of expertise (Brand focus is encouraged).
• Minimum of 5 years of experience in brand management, communications (reputation management, internal/external communications), and/or Marketing.
• Exceptional knowledge and passion for brand strategies, brand management, and identity.
• Skilled at assessing creative and media messages to ensure they align with brand standards, while partnering with teams in a way that balances brand integrity with a strong customer focus.
• Demonstrated expertise in marketing and brand management across diverse channels, including digital, social, content, and experiential platforms.
• Ability to develop strong relationships with senior leadership and across functions.
• Exceptional communication skills—both written and spoken—with the ability to craft compelling stories and deliver engaging presentations.
• Proven track record in managing multifaceted projects with large budgets and strong project management skills.
• Strong skills in strategic thinking, tactical execution, financial analysis, and performance measurement.
• An equivalent combination of education and experience may be considered.

What we offer you

• 4 weeks' vacation
• Annual performance award up to 8%
• Comprehensive group health, dental and vision benefits for you and your family
• Defined benefit pension plan
• Employee discounts, wellness program, professional resources

What you can expect

• This role will work in a hybrid environment with requirements to be onsite at a Canadian Blood Services location a minimum 40% of the time/2 days of the week.
• You will work Monday to Friday, 37.5 hours per week, 7.5 hours per day.
• You may be required to travel a couple of times per year for this role, and as required.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

If this role resonates with you, we encourage you to apply by providing your up‑to‑date resume. This could be your first step toward a meaningful and inspiring career. Come to work each day knowing that you save lives.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add [e-mail] and [e-mail] to your safe senders list.

Applicants who require accommodation should discuss their needs with us.