Lifecycle Marketing Manager - Consumer Health

Intello Technologies Inc.; Remote; CAD 71,000 - 107,000; Full time

Job summary

A leading technology company is seeking a Lifecycle Marketing Manager to enhance user engagement for their health-focused apps. This role involves executing and optimizing multi-channel marketing strategies. Candidates should have substantial experience in B2C app marketing, CRM tool utilization, and audience engagement practices. The company offers a competitive salary range of $71,000-$107,000 along with performance bonuses and a comprehensive benefits package.

Benefits

Comprehensive total rewards package

Flexible work options

Pension matching program

Career growth opportunities

Generous vacation policy

Qualifications

• 2+ years in CRM focusing on email, in-app, push, and SMS marketing.
• Hands-on experience with B2C app marketing and e-commerce marketing.
• Proficient in audience engagement best practices.

Responsibilities

• Own the execution of lifecycle marketing strategies across multiple channels.
• Develop personalized messaging triggers and audience journeys.
• Collaborate with internal teams and partners to optimize performance.

Skills

B2C app marketing

CRM tools

Audience engagement

Digital marketing

HTML proficiency

Tools

Braze

Liquid Logic

JSON Editor

Job description

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Lifecycle Marketing Manager - Consumer Health

Location: Toronto, ON, CA Montréal, QC, CA Edmonton, AB, CA Vancouver, BC, CA Calgary, AB, CA

Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

The TELUS Consumer Health team focuses on empowering Canadians to take control of their health and the health of their loved ones with the right information, tools and support they need to live healthier and happier lives. We’re a high performing team with dynamic strengths. We cover all facets of the business, including, but not limited to product management, engineering, marketing, operations and sales.

TELUS Health MyCare is a mobile app and service, which revolutionizes how Canadians can access healthcare. It allows users to see a doctor, nurse practitioner, counsellor or dietitian from their phone.

TELUS Health MyPet is a mobile app and service that lets you see a vet or veterinary technician from your phone revolutionizing how dogs and cats get the care they need. TELUS Health MyPet Store is a website where pet owners can purchase vet recommended diets, treats, supplements and toys.

Job Description

We're looking for a Lifecycle Marketing Manager to drive engagement, expansion, and retention of our Canadian user base through strategic multi-channel communications. The ideal candidate has hands‑on experience with Braze.

Reporting to the Manager of Lifecycle Marketing, you'll execute and optimize our marketing and transactional communications across email, push notifications, in-app messaging, web, and SMS. You're energized by strong user engagement, think holistically about the end-to-end customer journey, and leverage data and technology to continuously test and improve performance.

You thrive in fast-paced, startup‑like environments and excel at delivering the right message, to the right person, at the right time, through the right channel. You're hands‑on, love working directly in CRM platforms to build and optimize sophisticated campaigns, and are passionate about improving access to care—pets included.

What you'll do:

• Own the end-to-end execution for MyCare and MyPet lifecycle marketing strategies across email, SMS, push notifications, in-app communications and web communications to our e-commerce store
• Develop smart triggers, audience segments and audience journeys to deliver personalized messages across care moments or key purchase moments for humans and pets alike
• Drive revenue for our e-commerce site measuring metrics like abandon cart conversion, average cart size
• Build and maintain a roadmap of A/B tests across lifecycle touchpoints to identify which message is the most effective
• Collaborate with product, engineering, clinical teams and 3rd party partners
• Partner with our data team to analyze lifecycle performance and uncover opportunities for improvement

Qualifications

You’re the missing piece of the puzzle

You are likely in a similar marketing role today, with many of the following abilities and experience points:

• You bring experience in B2C app marketing or e-commerce marketing and have used enterprise level CRM system tools. Experience with Braze is a decided asset
• You are experience in digital marketing with 2 or more years of working in CRM with a focus on email, in-app notification, push notification and SMS channels
• You are a noted SME in audience engagement and best practices for email, push notifications, in-app notifications and SMS
• You have been involved in quality assurance processes
• You are proficient in HTML for structuring email content and are an experienced user of Liquid Logic and JSON Editor
• You bring knowledge of user data handling and preferences for personalized email campaigns.
• You have an understanding of CASL requirements

Great to haves:

• Experience with consumer health products, such as MyCare and MyPet
• English - French bilingualism would be considered an asset

Salary Range: $71,000-$107,000

Performance Bonus or Sales Incentive Plan: 12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in‑office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

Job Type: This is for a current vacancy

A bit about us

We’re a people‑focused, customer‑first, purpose‑driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

13
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.