Head of Demand Gen — SaaS Growth for Education

KEV Group; Toronto; Híbrido; CAD 170 000 - 200 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive compensation

Meaningful benefits

RRSP matching (Canada) & 401(k) (US)

Resumo da oferta

KEV Group is seeking a Director of Demand Generation to lead our North America campaigns, scale pipeline, and drive revenue growth across the US and Canada. You will build and mentor a high-performing team, manage a substantial budget, and orchestrate national and state-level initiatives, ABM programs, and major events to accelerate growth.

You will partner with Sales, Product, and Finance to optimize funnel performance and hit ambitious targets, while maintaining a strong focus on education

Qualificações

• 8+ years of progressive marketing and demand generation experience, including at least 3 years leading demand generation teams within B2B SaaS.
• Proven success in driving pipeline and revenue growth within SaaS environments, with direct experience in enterprise-level sales.
• Demonstrated expertise in executing sophisticated multi-channel campaigns, digital marketing initiatives, and event-driven programs.

Responsabilidades

• Lead the demand generation team fostering a culture of accountability, continuous improvement and innovation.
• Input to the demand generation strategy and develop comprehensive programs to increase awareness, pipeline, and revenue specifically in the K-12 public education market.
• Lead the development and expansion of digital marketing efforts by building integrated multichannel campaigns, website optimization, and maximizing the impact of key educational industry events.
• Collaborate with Sales, Account Management, Product Management, FP&A, and the broader Marketing team to ensure strategic alignment and optimized outcomes.
• Efficiently allocate and manage the marketing budget, maximizing ROI and pipeline growth.
• Develop creative acquisition and nurturing strategies tailored to new prospects and customers.
• Establish and monitor key performance indicators, including awareness, MQAs, SQA conversion rates, pipeline velocity, and revenue.
• Thoughtfully manage and optimize budget allocations, ensuring resource efficiency and achievement of ambitious pipeline objectives.

Conhecimentos

Marketing leadership

Demand generation

B2B SaaS

Multi-channel campaigns

Salesforce

HubSpot

Intent data tools

Cross-functional collaboration

Leadership

Ferramentas

Salesforce

HubSpot

Intent data

Social engagement platforms

Descrição da oferta de emprego

KEV Group is seeking a Director of Demand Generation to lead our North America campaigns, scale pipeline, and drive revenue growth across the US and Canada. You will build and mentor a high-performing team, manage a substantial budget, and orchestrate national and state-level initiatives, ABM programs, and major events to accelerate growth.

You will partner with Sales, Product, and Finance to optimize funnel performance and hit ambitious targets, while maintaining a strong focus on education