Senior Director, Demand Generation & Growth

Perpetua; Toronto; On-site; CAD 130,000 - 150,000; Full time

Job summary

Flywheel, part of Omnicom, seeks a senior demand generation leader to own the strategy and execution of integrated programs across North America. You will drive multi-channel campaigns, ABM, and sales enablement to generate qualified pipeline.

You’ll partner with Sales and Growth Marketing, optimize paid media, SEO, email, events, and track full-funnel KPIs and ROI. 8+ years in B2B demand gen required; HubSpot and Salesforce experience preferred.

Qualifications

• 8+ years in B2B demand generation, revenue marketing, or integrated campaigns.
• Experience leading teams (3+ years).
• Proven ability to drive pipeline and revenue via multi-channel programs.

Responsibilities

• Own North America demand generation strategy and execution across channels.
• Lead channel optimization (paid search, social, LinkedIn, SEO, email, webinars) and manage budget.
• Develop ABM strategies and enablement content with Sales Directors and Growth Marketing.
• Own full-funnel reporting and analytics with KPI dashboards.

Skills

Demand generation

Multi-channel campaigns

ABM

Data-driven

Team leadership

Analytics

Education

Bachelor’s degree in Marketing/Business

Tools

HubSpot

Salesforce

Job description

Flywheel, part of Omnicom, seeks a senior demand generation leader to own the strategy and execution of integrated programs across North America. You will drive multi-channel campaigns, ABM, and sales enablement to generate qualified pipeline.

You’ll partner with Sales and Growth Marketing, optimize paid media, SEO, email, events, and track full-funnel KPIs and ROI. 8+ years in B2B demand gen required; HubSpot and Salesforce experience preferred.