Director, Enterprise Growth Marketing

Userc Dehradun; Canada; Remote; CAD 145,000 - 170,000; Full time

Job summary

League is seeking a Director of Growth Marketing to lead demand generation for a fast-growing health-tech platform in Canada. This is a builder role with budget, a team, and direct access to leadership to reinvent our demand engine.

You'll own paid search, paid social, SEO, content, lifecycle/email, and ABM, and design AI-driven campaigns across channels while partnering with Sales, Product Marketing and Rev Ops. Remote-friendly in Canada.

Qualifications

• 7+ years in B2B demand generation or growth marketing.
• Enterprise background: marketed to large, complex organizations with long sales cycles and multiple stakeholders.
• Hands-on across the full stack: paid search, paid social (LinkedIn), SEO, content, and account-based marketing.
• Fluent in pipeline metrics that matter here — MQL/SQL/SQO conversion, pipeline contribution, cost per opportunity.
• Real experience building AI agents or automations, not just prompting a chatbot.
• Strategic and hands-on: you're equally excited to set the plan and execute it.
• Bonus: experience with ABM platforms like Demandbase or 6sense.
• Bonus: experience in HealthTech, FinTech, InsurTech, or other large enterprise-focused products.

Responsibilities

• Own and optimize our tech stack and website.
• Own pipeline generation across paid search, paid social (LinkedIn), SEO, content, lifecycle/email, and account-based marketing.
• Continuously test messaging, creative, and campaign structure — and bring examples of non-boilerplate campaigns that actually moved pipeline.
• Own reporting: define KPIs and dashboards, and keep pipeline numbers trusted by Sales.
• Own the AI‑Native Workflow strategy and AI Engine Optimization (AEO).
• Strategically partner cross‑functionally with Sales, Product Marketing and Revenue Operations.

Skills

Growth marketing

B2B demand gen

AI automation

Cross-functional

Analytics

ABM

Tools

Salesforce

Pardot

Bizible

Demandbase

Qualified

Job description

League is seeking a Director of Growth Marketing to lead demand generation for a fast-growing health-tech platform in Canada. This is a builder role with budget, a team, and direct access to leadership to reinvent our demand engine.

You'll own paid search, paid social, SEO, content, lifecycle/email, and ABM, and design AI-driven campaigns across channels while partnering with Sales, Product Marketing and Rev Ops. Remote-friendly in Canada.