Global Demand Gen & ABM Lead

ExcelSense Technologies Corp.; Vancouver; On-site; CAD 100,000 - 115,000; Full time

Benefits offered by this job

Extended health

Dental benefits

Vision benefits

Growth opportunities

Job summary

ExcelSense Technologies, based in Vancouver, is seeking a results-driven Demand Generation Manager to scale our global B2B campaigns. You will develop integrated campaigns targeting priority accounts, drive qualified opportunities, and move buying groups through long, complex sales cycles.

This hands-on role covers ABM, paid acquisition, HubSpot lifecycle optimization, and pipeline analytics, collaborating with Sales, Engineering, and leadership to translate technical opportunities into

Qualifications

• 5+ years of B2B marketing experience.
• Experience in demand generation, ABM, and pipeline creation.
• Hands-on experience with marketing automation and HubSpot.

Responsibilities

• Develop and execute integrated demand generation campaigns aligned with revenue goals.
• Own paid acquisition across Google Ads, LinkedIn Ads, and retargeting.
• Design email marketing programs and nurture sequences in HubSpot.
• Lead webinar and event-driven demand generation activities.
• Monitor and report on pipeline impact and ROI.

Skills

B2B marketing

Demand generation

ABM

HubSpot

Paid media

Tools

HubSpot

Google Ads

LinkedIn Ads

Job description

ExcelSense Technologies, based in Vancouver, is seeking a results-driven Demand Generation Manager to scale our global B2B campaigns. You will develop integrated campaigns targeting priority accounts, drive qualified opportunities, and move buying groups through long, complex sales cycles.

This hands-on role covers ABM, paid acquisition, HubSpot lifecycle optimization, and pipeline analytics, collaborating with Sales, Engineering, and leadership to translate technical opportunities into