VP of Demand Gen — Scale Revenue Engine (Remote)

CoLab Software; San Juan de Terranova; Hybrid; CAD 140,000 - 210,000; Full time

Benefits offered by this job

Stock options

Extended health benefits

Unlimited vacation

RRSP matching

Hybrid/remote work

Job summary

CoLab Software is seeking a VP of Demand Generation to own marketing-sourced pipeline and scale our demand function into the next growth phase. You’ll lead a four-person team, shape ABM motions, and align with Sales and the executive team to drive revenue outcomes.

You’ll architect integrated programs across paid, digital, field marketing, and events, ensuring efficient CAC and measurable pipeline growth. This is a North America–based role with hybrid/remote flexibility.

Qualifications

• 10+ years of B2B SaaS demand generation experience, with at least 3+ years in a senior leadership role (VP, Head of Demand Gen, or similar).
• Proven track record of building and scaling demand gen teams that deliver measurable pipeline and revenue growth.
• Demonstrated success building and maturing pipeline for small target account lists with high ASPs and complex buying committees
• Demonstrated success partnering with product marketing to deliver nuanced messaging at scale across channels, using personalization where most effective
• Strong quantitative skills with an exceptional ability to use data to understand pipeline drivers
• Experience designing and executing multi-channel programs (paid, SEO/SEM, third party and owned events, ABM).
• Exceptional ability to influence at the executive level with data‑backed storytelling.
• Comfortable balancing strategic work with being hands‑on when needed.

Responsibilities

• Own marketing-sourced pipeline creation, conversion, and efficiency (including CAC).
• Architect and oversee integrated demand gen programs across digital, paid, field marketing, and ABM.
• Lead, mentor, and grow a high-performing demand gen team (currently four direct reports, with ongoing growth expected)
• Stand up CoLab’s first ABM motion and refine it into a repeatable program.
• Own demand gen budget, forecasting, and ROI tracking with direct accountability to the executive team.
• Scale proven channels while experimenting quickly with new ones, turning them into repeatable, mature programs.
• Jump in with your team when needed to shape execution and accelerate new initiatives.
• Collaborate closely with Sales to ensure alignment on pipeline goals, conversion rates, and revenue outcomes.
• Translate data into insights and executive‑ready narratives that drive alignment on pipeline strategy and results.

Skills

Demand gen leadership

Multi-channel programs

Data-driven storytelling

Executive collaboration

Hands-on ABM

SaaS growth mindset

Job description

CoLab Software is seeking a VP of Demand Generation to own marketing-sourced pipeline and scale our demand function into the next growth phase. You’ll lead a four-person team, shape ABM motions, and align with Sales and the executive team to drive revenue outcomes.

You’ll architect integrated programs across paid, digital, field marketing, and events, ensuring efficient CAC and measurable pipeline growth. This is a North America–based role with hybrid/remote flexibility.