Marketing Manager — Demand Gen & Multichannel Leader

BOAST Corp; Toronto; On-site; CAD 110,000 - 130,000; Full time

Benefits offered by this job

Health and dental benefits

RRSP matching program

Three weeks of paid vacation

Job summary

Boast is seeking a Marketing Manager to lead demand generation, content and event marketing while developing a team of three. Reporting to the VP of Sales & Marketing, you’ll own the execution and performance of paid digital, content, partnerships and affiliates, brand, events and broader campaigns.

You’ll work with Sales, Business Development and SDR teams to turn activity into pipeline and revenue. Campaign expertise across Canada and strong channel recommendations are essential, with hands-on

Qualifications

• 5+ years of marketing experience in demand generation, brand and/or content marketing.
• Technology/B2B experience strongly preferred.
• Proven multi‑channel campaigns that drive demand, pipeline and revenue.
• Experience adapting messaging to different regions across Canada.
• Hands-on paid digital marketing with Google Ads, LinkedIn, and search.
• Experience collaborating with Sales, BD and SDR teams.

Responsibilities

• Develop marketing strategy with GTM leadership and manage budget.
• Own demand generation and content programs, forecast outcomes with Finance.
• Create scalable campaigns across geographies and industries.
• Account for regional nuances in Canadian markets (incl. Québec).
• Meet monthly and quarterly lead and pipeline targets.
• Lead paid digital strategy across Google Ads, Google Search and LinkedIn.
• Plan campaigns across paid search, display, social, email, events, webinars, direct mail.
• Maintain brand messaging across campaigns and materials.
• Manage content calendar and production (blogs, case studies, thought leadership).
• Own Boast’s website and social presence to reflect brand and drive engagement.
• Support product marketing with sales enablement and launch coordination.
• Own event marketing for webinars and in-person events.
• Collaborate with Sales/BD/ SDR on lead handoff and SQL conversion.
• Help reach enterprise opportunities and report on ROI.

Skills

Marketing experience

B2B technology experience

Paid digital marketing

Campaign optimization

Team leadership

Cross-functional collaboration

Analytical mindset

Tools

Salesforce

HubSpot

Google Analytics

Excel

Google Ads

LinkedIn Ads

Job description

Boast is seeking a Marketing Manager to lead demand generation, content and event marketing while developing a team of three. Reporting to the VP of Sales & Marketing, you’ll own the execution and performance of paid digital, content, partnerships and affiliates, brand, events and broader campaigns.

You’ll work with Sales, Business Development and SDR teams to turn activity into pipeline and revenue. Campaign expertise across Canada and strong channel recommendations are essential, with hands-on