Senior Pipeline Programs Lead for Demand Gen & Growth

Salesforce; Toronto; Hybrid; CAD 88,000 - 122,000; Full time

Job summary

Salesforce is seeking a demand generation and field marketing professional to join Global Growth Systems’ Pipeline Programs team in a hybrid role based in Ontario, Canada. You’ll build and run multi‑channel programs, optimize funnels, and collaborate with Marketing Ops, BDRs, and field marketing to drive pipeline and sales handoffs.

You’ll own end‑to‑end program cycles, measure impact, and iterate based on engagement and conversion signals, with three in‑office days per week.

Qualifications

• 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment.

Responsibilities

• You are the team's lead funnel expert. You understand where leads stall by OU and segment, you know the scoring and routing logic, and you use that intelligence to design always on programs.
• Execute the quarterly hotspot program cycle end‑to‑end, taking a program brief and building the multi‑channel play that delivers against leadership‑aligned objectives (Run Rate PG, Create & Close, MSP, New Logo PG, and NNAOV)
• Partner with Cloud Field Marketing and OU Marketing to align on signals, timing, messaging, and audience coverage
• Launch on time, optimize mid‑flight based on engagement and conversion signals, and build repeatable playbooks that scale across OUs and future quarters
• Track program performance and report on pipeline contribution with clear attribution to business outcomes, including NNAOV in partnership with the Global Growth Systems team
• Use funnel performance data to inform program design, ensuring execution targets the right accounts at the right stage
• Identify coverage gaps across the funnel and build always‑on programs to fill them, including low‑score lead nurture and contact engagement programs
• Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements
• Own the marketing‑to‑sales handoff for every program: build target account lists, develop ProspectingIQ guides, and deliver contact intelligence that gives BDRs and AEs a clear starting point
• Understand the event lead scoring model to ensure leads captured at events are scored, routed, and handed off with the context sellers need to follow through
• Partner with BDR Dev Ops to align program outputs to their existing tooling and infrastructure
• Measure handoff effectiveness through response rate, time‑to‑contact, and lead‑to‑opportunity conversion, and close the loop with Sales Development and Field Sales on what's working

Skills

Demand generation

Campaign management

Field marketing

Cross-functional collaboration

Tools

Marketing Cloud

Salesforce

Job description

Salesforce is seeking a demand generation and field marketing professional to join Global Growth Systems’ Pipeline Programs team in a hybrid role based in Ontario, Canada. You’ll build and run multi‑channel programs, optimize funnels, and collaborate with Marketing Ops, BDRs, and field marketing to drive pipeline and sales handoffs.

You’ll own end‑to‑end program cycles, measure impact, and iterate based on engagement and conversion signals, with three in‑office days per week.