Enterprise Demand Gen Marketer — Pipeline & Growth Leader

Feathery Inc; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Equity

Health, dental, and vision

Unlimited PTO

Downtown Toronto office

Snacks and catered lunches

Growth-focused team

Annual offsite

Job summary

Feathery Inc is seeking a Demand Generation Marketer to own and scale pipeline generation across channels, partnering with Product Marketing, Sales, and Leadership to translate positioning into high-impact campaigns.

3–6+ years in B2B SaaS demand generation with a data-driven mindset and strong collaboration skills will thrive in this high-ownership role that blends strategy and execution.

Qualifications

• 3–6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS.
• Proven track record of driving pipeline and revenue through marketing programs.
• Strong understanding of multi-channel marketing (paid, outbound, content, events).
• Data-driven mindset with experience analyzing and optimizing campaign performance.
• Ability to operate strategically and tactically in a fast-paced environment.

Responsibilities

• Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships.
• Build programs that generate qualified pipeline across target accounts in insurance and wealth management.
• Translate product positioning into high-performing campaigns and messaging.
• Own campaign calendars and ensure alignment with product launches and GTM priorities.
• Drive inbound and outbound pipeline through creative and data-driven initiatives.

Skills

Demand generation

Campaign planning

Multi-channel marketing

Data-driven

Collaboration

Experimentation

ABM familiarity

Tools

HubSpot

Salesforce

CRM tools

Job description

Feathery Inc is seeking a Demand Generation Marketer to own and scale pipeline generation across channels, partnering with Product Marketing, Sales, and Leadership to translate positioning into high-impact campaigns.

3–6+ years in B2B SaaS demand generation with a data-driven mindset and strong collaboration skills will thrive in this high-ownership role that blends strategy and execution.