Director, Demand Generation - 12 Month Contract

KEV Group; Toronto; Hybrid; CAD 170,000 - 200,000; Full time

Benefits offered by this job

Competitive compensation

Meaningful benefits

RRSP matching (Canada) & 401(k) (US)

Job summary

KEV Group is seeking a Director of Demand Generation to lead our North America campaigns, scale pipeline, and drive revenue growth across the US and Canada. You will build and mentor a high-performing team, manage a substantial budget, and orchestrate national and state-level initiatives, ABM programs, and major events to accelerate growth.

You will partner with Sales, Product, and Finance to optimize funnel performance and hit ambitious targets, while maintaining a strong focus on education

Qualifications

• 8+ years of progressive marketing and demand generation experience, including at least 3 years leading demand generation teams within B2B SaaS.
• Proven success in driving pipeline and revenue growth within SaaS environments, with direct experience in enterprise-level sales.
• Demonstrated expertise in executing sophisticated multi-channel campaigns, digital marketing initiatives, and event-driven programs.

Responsibilities

• Lead the demand generation team fostering a culture of accountability, continuous improvement and innovation.
• Input to the demand generation strategy and develop comprehensive programs to increase awareness, pipeline, and revenue specifically in the K-12 public education market.
• Lead the development and expansion of digital marketing efforts by building integrated multichannel campaigns, website optimization, and maximizing the impact of key educational industry events.
• Collaborate with Sales, Account Management, Product Management, FP&A, and the broader Marketing team to ensure strategic alignment and optimized outcomes.
• Efficiently allocate and manage the marketing budget, maximizing ROI and pipeline growth.
• Develop creative acquisition and nurturing strategies tailored to new prospects and customers.
• Establish and monitor key performance indicators, including awareness, MQAs, SQA conversion rates, pipeline velocity, and revenue.
• Thoughtfully manage and optimize budget allocations, ensuring resource efficiency and achievement of ambitious pipeline objectives.

Skills

Marketing leadership

Demand generation

B2B SaaS

Multi-channel campaigns

Salesforce

HubSpot

Intent data tools

Cross-functional collaboration

Leadership

Tools

Salesforce

HubSpot

Intent data

Social engagement platforms

Job description

Who We Are

At KEV, we help school districts eliminate the school finance blind spot. Our platform gives district finance teams real-time visibility and traceability into every dollar collected at the school level; whether it's cash, check, or digital. From field trips to fundraisers, we help them manage every dollar with confidence. More than 27,000 schools across North America trust KEV to manage over $8 billion annually. By unifying payments, accounting, and reporting, KEV simplifies life for bookkeepers, builds trust with parents, and gives finance leaders the oversight their current systems cannot. It's how we help schools stay compliant, reduce risk, and focus on what matters most, student success.

At KEV, we help school districts eliminate the school finance blind spot. Our platform gives district finance teams real-time visibility and traceability into every dollar collected at the school level; whether it's cash, check, or digital. From field trips to fundraisers, we help them manage every dollar with confidence. More than 27,000 schools across North America trust KEV to manage over $8 billion annually. By unifying payments, accounting, and reporting, KEV simplifies life for bookkeepers, builds trust with parents, and gives finance leaders the oversight their current systems cannot. It's how we help schools stay compliant, reduce risk, and focus on what matters most, student success.

About the Role

We are seeking a seasoned, strategic, and results-oriented Director, Demand Generation to lead our demand generation team and accelerate our growth across North America. Reporting directly to the SVP Marketing, you will play a pivotal role in scaling our pipeline and revenue generation, targeting public school districts across the US and Canada. You will build and develop a talented team and manage a budget that you will optimize to deliver integrated national and state-level campaigns, targeted ABM initiatives, digital marketing programs, website strategy, and high impact in-person events. Your efforts will directly contribute to achieving ambitious goals of growing our business by 3x+ over the coming four years, with growth coming from new and existing accounts.

What You'll Do

• Lead the demand generation team fostering a culture of accountability, continuous improvement and innovation
• Input to the demand generation strategy and develop comprehensive programs to increase awareness, pipeline, and revenue specifically in the K-12 public education market
• Lead the development and expansion of digital marketing efforts by building integrated multichannel campaigns, website optimization, and maximizing the impact of key educational industry events
• Collaborate seamlessly with Sales, Account Management, Product Management, FP&A, and the broader Marketing team to ensure strategic alignment, ongoing feedback loops, and optimized outcomes
• Efficiently allocate and manage the marketing budget, maximizing ROI and pipeline growth
• Develop creative acquisition and nurturing strategies tailored to new prospects and customers
• Establish and monitor key performance indicators, including awareness, MQAs, SQA conversion rates, pipeline velocity, and revenue
• Thoughtfully manage and optimize budget allocations, ensuring resource efficiency and achievement of ambitious pipeline objectives

Who You Are

• 8+ years of progressive marketing and demand generation experience, including at least 3 years leading demand generation teams within B2B SaaS companies
• Demonstrated success in driving substantial pipeline and revenue growth within SaaS environments, with direct experience in enterprise-level sales
• Proven expertise in executing sophisticated multi-channel campaigns, digital marketing initiatives, and event-driven programs
• Track record of building, developing, and scaling high-performing marketing teams focused on measurable outcomes
• Deep proficiency with Salesforce, HubSpot, intent data tools, and social engagement platforms
• Demonstrated ability to collaborate cross-functionally, particularly with sales teams, to measure and continuously optimize funnel performance
• Strategic mindset combined with entrepreneurial, proactive, and results-oriented execution abilities
• Detail-oriented and data-driven decision-making skills, committed to continuous improvement and optimization
• Exceptional leadership and mentoring capability, passionate about developing team potential
• Strong communications skills with the ability to effectively communicate across diverse departments and executive leadership
• Direct experience marketing or selling solutions into education or government sectors preferred (but not required)

Salary Range - $170,000 to $200,000

Note: We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed above.

What We Offer

• Competitive compensation – We believe in rewarding great work with fair, competitive pay.
• Meaningful benefits– Because your well-being matters; both at work and at home.
• Retirement Savings Support – We help you plan for your future with company-matched programs, including RRSP matching in Canada and 401(k) contributions in the U.S.
• Professional development – We invest in your growth with ongoing learning, stretch opportunities, and continuing education, including KEV Academy for onboarding and skill-building, plus KEV University, our online platform offering a wide range of courses.
• Hybrid model – 3 days in the office to collaborate and connect, with flexibility the rest of the week.
• Flexible PTO – Take the time you need to recharge with close to 4 weeks of vacation and a company-wide holiday closure
• Office perks – Enjoy a fully stocked snack bar and occasional catered lunches—because we know that great conversations (and ideas) often start around good food.

Why You'll Love Working at KEV

• Make a real difference every day – At KEV, your work supports children, parents, and schools across North America. We don't just build software, we create solutions that simplify lives and strengthen communities. Our mission is rooted in impact, and every team member plays a vital role in shaping the future of K-12 education.
• The KEV Way – At KEV, you'll never feel stuck in the status quo. You'll be part of a team that's constantly questioning, improving, and innovating—always with one guiding focus: How does this help our schools and the students they serve? It's a culture that challenges you to do your best work while reminding you why it matters.
• Grow with us – We're scaling fast, and so are our people. At KEV, you'll have real opportunities to learn, develop, and shape your career. Whether advancing in your role or exploring a new path, you'll be supported every step of the way.
• Work alongside excellence – You'll be part of a team with integrity who treat their colleagues with respect. who are accomplished but humble, collaborative but accountable. It's a place where you can do your best work while feeling supported and inspired by the people around you.
• Celebrate Community and Culture – At KEV, we connect, recognize, and celebrate our people. Join Club KEV for team-building fun, hear directly from customers in our Voice of Customer Series, stay aligned with Monthly Townhalls, and be inspired by the KEVite Awards, where top contributors are recognized by their peers.

This job description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required by an individual joining the KEV team in this or any other capacity.

KEV Group is pleased to accommodate individual needs in accordance with the Accessibility of Ontarians with Disabilities Act, 2005 (AODA), within our recruitment process. If you require accommodation at any time throughout the recruitment process, please speak with your recruiter.

KEV Group is an equal opportunity employer who agrees not to discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.

KEV may use AI-enabled tools to support components of our recruitment process. These tools are used to support human decision making. All hiring decisions are made by our People and Culture team in partnership with Hiring Managers.

Visit our website for more information and details about working at KEV.