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Abroad Work; London; On-site; CAD 185,000 - 241,000; Full time

Job summary

A leading software company is seeking a Senior Marketing Director based in London to spearhead marketing efforts in the UK and Ireland. This role requires over 15 years of experience in SaaS marketing and proven leadership in high-growth environments. The ideal candidate will develop and execute marketing strategies, manage a team, and work closely with sales and product teams. This position leverages a flexible work approach, requiring in-office presence at least 50% of the time.

Qualifications

• 15+ years of experience in SaaS marketing.
• Experience leading a high-growth marketing team.
• Knowledge of the UK/I B2B enterprise software market.

Responsibilities

• Develop annual marketing plans for UK/I.
• Coordinate marketing activities and teams.
• Drive integrated marketing campaigns with cross-functional teams.

Skills

Leadership in marketing

SaaS enterprise knowledge

Team management

B2B marketing

Campaign execution

Education

Business degree or equivalent

Job description

Overview

Sr Director, Field Marketing UK/I. Your work days are brighter here. Workday is a fast-growing software company with a culture that puts people first and a focus on delivering value to customers, partners, and the business.

About the Team

Lead an experienced dedicated team based in London with a focus on Demand Generation. You will marshal and align team members with separate reporting lines including communications, digital content, and customer advocacy.

About the Role

Workday is looking for a Senior Marketing Director to lead the company’s marketing efforts across the UK & I (UK&I). This senior position offers the opportunity to lead Europe’s largest region for a rapidly growing US-based software company. You will work with Marketing, Sales, and Professional Services to build brand awareness and pipeline, leading a team of marketing professionals across UK&I and contributing to the UKI and EMEA leadership teams. This position is located in London.

Responsibilities

• Develop annual marketing plans for the region designed to drive brand recognition and build pipeline for Workday’s core solutions.
• Be a trusted advisor to the UKI Management teams, aligning with the sales team on regular planning, execution, and open communication.
• Ensure flawless execution across all planned marketing activities by coordinating key team members to drive outcomes for the UKI business.
• Identify audience and industry segmentation strategy, vehicle and media mix recommendations, timing, and forecast of results.
• Drive integrated marketing campaigns from inception to optimization with a cross-functional corporate marketing team in EMEA and the US, including demand generation, brand awareness, events, field marketing, web/online marketing, communications, and creative services.
• Collaborate with product marketing, sales operations, and strategy to develop messaging platforms, content, and stories for campaigns.
• Manage and develop the UK&I local marketing team.
• Analyze campaign performance and recommend optimizations and future enhancements.
• Assess and execute partner marketing opportunities.

About You

Basic Qualifications

• Experience leading marketing in a high-growth, cloud-native SaaS company as UK/I marketing leader or currently leading field marketing for another region.
• 15+ years of successful marketing experience in a SaaS enterprise software/cloud environment.
• Proven track record of building and leading teams at Director and Sr Director levels.
• Knowledge of the local UK/I B2B enterprise software market, preferably HR and/or Financial applications.

Other Qualifications

• Willing to travel within EMEA and to HQ in the USA occasionally.
• A business degree or equivalent.
• Strategically-minded but willing to be hands-on to implement programs.
• Proven ability to execute integrated marketing programs that drive pipeline, including industry-specific campaigns.
• Ability to craft Workday messaging relevant to UK audiences and to emphasize customer voice across the marketing mix.
• Experience delivering world-class creative events as part of a Demand Plan, and ability to work with executives, sales, and marketing.
• Experience engaging C-level audiences and implementing effective social media programs in a B2B context.

Our Approach to Flexible Work

With Flex Work we combine in-person time and remote work. The approach enables teams to deepen connections and maintain a strong community. Rather than a fixed set of in-office days, we require at least 50% of time each quarter in the office or in the field with customers, depending on role. Remote roles may also gather in offices for important moments.

Note: This description excludes irrelevant boilerplate and non-work content that appeared in the original text.