Go-to-Market Strategy Lead – Digital & Media

Bell Canada; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

A leading communications firm in Toronto is seeking a Senior Manager, Go to Market, to lead the development and execution of marketing strategies for new products and services. The ideal candidate will have over 8 years of experience in marketing strategy, particularly in media or digital industries. Strong leadership, analytical abilities, and the capacity to manage complex projects are essential. This role offers flexibility in a hybrid work model and an inclusive environment with comprehensive benefits.

Benefits

Comprehensive compensation package

35% discount on services

Medical, dental, vision, and mental health benefits

Qualifications

• 8+ years in marketing strategy or GTM roles, preferably in media or digital industries.
• Experience managing complex projects and multiple stakeholders.
• Ability to thrive in a fast-paced, dynamic environment.

Responsibilities

• Lead the development and execution of go-to-market strategies.
• Define GTM plans for product launches and marketing campaigns.
• Collaborate with product, sales, and marketing teams.

Skills

Marketing strategy

Audience engagement

Analytical and strategic thinking

Leadership

Communication

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Job description

A leading communications firm in Toronto is seeking a Senior Manager, Go to Market, to lead the development and execution of marketing strategies for new products and services. The ideal candidate will have over 8 years of experience in marketing strategy, particularly in media or digital industries. Strong leadership, analytical abilities, and the capacity to manage complex projects are essential. This role offers flexibility in a hybrid work model and an inclusive environment with comprehensive benefits.