Go-To-Market Analyst

Achievers; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading employee recognition company in Toronto seeks a GTM leader to analyze market intelligence and support go-to-market strategies. The ideal candidate has over 5 years of experience in product marketing or business analysis. Key responsibilities include win/loss program management, cross-functional collaboration, and strategic support initiatives. This role offers competitive pay, benefits, and opportunities for professional development.

Benefits

Competitive Pay

Parental Leave Top-up

Health Benefits

Flexible Vacation

Full access to LinkedIn Learning

Qualifications

• 5+ years of experience in product marketing, business analysis, or similar roles.
• Experience analyzing qualitative and quantitative data to drive business recommendations.
• Experience managing multiple projects and meeting tight deadlines.

Responsibilities

• Administer the win/loss analysis tool and analyze collected results.
• Develop presentations and reports summarizing insights and trends.
• Monitor industry and market trends, consolidating key reports.

Skills

Analytical skills

Communication skills

Project management

Attention to detail

Education

Bachelor’s degree in Business, Marketing, Economics, or related field

Tools

SharePoint

Salesforce

Microsoft 365

Job description

About Achievers

Achievers offers more than just a thank you program. Our employee recognition and rewards software inspires employees to recognize everyone, every day, everywhere. With nearly 4 million global users, we empower employees across 170+ countries. Visit us at achievers.com to learn more and check out our platform in action. Join our team of A-players who bring passion to our purpose and believe that meaningful change creates extraordinary outcomes — together, we’ll inspire recognition everywhere and achieve results that matter.

The opportunity

We are seeking an analytical GTM leader to join our dynamic team within Product Marketing. In this role, you will play a pivotal part in collecting, analyzing, and communicating market and competitive intelligence to inform business decisions and elevate our go-to-market strategies. In addition, you will help guide our GTM and product investments by evaluating the business impact of investments concepts to drive prioritization.

What you'll do

• Win/Loss Program Management: Administer the win/loss analysis tool, request interviews with internal and external stakeholders, and analyze collected results.
• Regularly review and evaluate win/loss data to identify themes, opportunities, and risks.
• Develop presentations and concise reports that summarize insights, highlight key trends, and provide actionable recommendations to the product marketing and sales teams.

• GTM Investment Analysis: Partner with Revenue and Product leadership to run analysis of the business impact of GTM and product investments to help prioritize our strategies.

• Analyst Relations & Market Intelligence: Monitor industry and market trends, aggregating and consolidating key analyst and industry reports. Identify and surface emerging themes and trends relevant to Achievers' offerings and the broader HR technology landscape. Develop and maintain internal reports and points of view (POVs) to inform decision-making and shape company positioning.

• Cross-functional Collaboration: Collaborate closely with product management, sales, customer success, and executive leadership to communicate insights and support strategic initiatives.

• Reporting & Presentation: Create compelling presentations and dashboards for internal stakeholders, distilling complex data into clear, actionable insights. Build and maintain reporting dashboards for go-to-market campaigns and product launches to track full pipeline metrics—from lead generation to closed deals to customer retention.

• Strategic & Operational Support: Support strategic projects that bring together a wide variety of data points across the business to produce actionable insights that inform decision-making. Drive continuous improvement of the day-to-day function of the Product Marketing organization by developing scalable templates, processes, and tools to increase team efficiency and effectiveness.

What we're looking for

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field.
• 5+ years of experience in a market research, product marketing, business analysis, or similar role (experience in B2B SaaS or HR tech is a plus).
• Demonstrated experience analyzing qualitative and quantitative data to drive business recommendations.
• Strong written and verbal communication skills, with a demonstrated ability to present findings to diverse audiences.
• Experience managing multiple projects and meeting tight deadlines.
• Strong attention to detail and a passion for uncovering meaningful patterns in data.

Preferred Experience & Tools

• Familiarity with win/loss analysis methodologies and tools.
• Experience with key platforms including SharePoint, Salesforce, Crayon, Dovetail,Clozd, and Microsoft 365 is considered an asset.
• Advanced Excel or Google Sheets skills; experience with data visualization tools is a plus.

Why you’ll love working at Achievers

We are passionate about disruptive technology that’s rooted in science, research and data.

We understand the value of employee success in the workplace and have been recognized in numerous publications for our contributions to HR, for technical excellence, and for our outstanding workplace culture!

We foster an environment of connection, security, and community. You’ll feel at home, without reservation.

We believe in moving quickly, failing fast, and adapting to change.

We enjoy coming to work every day because we believe in our product and love our culture.

We’re committed to achieving excellence in everything we do.

Benefits & Perks for permanent full time employees

• Competitive Pay
• Parental Leave Top-up
• Health Benefits and Life Insurance Coverage Upon Your First Day
• RRSP Matching
• Flexible Vacation
• Employee and Family Assistance Program
• Full access to the LinkedIn Learning Library
• Internal Mentorship Program
• Employee-Led Employee Resource Groups
• A beautiful office space located in Liberty Village, Toronto
• Participation in our Points-based Employee Recognition Program
• Opportunities for professional development and career growth

Our work environment

Achievers is a hybrid-first company located at 99 Atlantic Ave in Liberty Village, Toronto. Our hybrid work experience is designed to cultivate an engaging employee experience, where pioneering research intersects with cutting-edge technology. We strongly believe that collocating teams increases the chance to innovate together, foster passive learning, create spontaneous connections, and promote better communication.

Achievers does not offer employment to prospects without first ensuring that qualified candidates speak directly with the hiring manager and a member of our HR team. All qualification will be done face-to-face, whether that is in person or over Zoom. Achievers does not send out offers of employment without meeting candidates and does not offer employment via text. If you are requested for any personal information via text and/or without having met a member of our hiring team in person, please disregard.

Our employees are a diverse and inclusive team of passionate, hardworking individuals. Achievers is an equal opportunity employer, committed to creating an environment where our employees can do the best work of their lives. We encourage all qualified candidates from all backgrounds and experiences to apply to join our A-Player family.

Achievers is committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any accommodations for your interview, such as assistive technology, wheelchair accessibility, or alternative formats of materials, please let us know. We are happy to make necessary arrangements to support your needs.

Achievers does not use AI to make hiring decisions. When you apply to work with us, a real person reads your application—every time. We believe in thoughtful, human-centred hiring, and we think your experience, personality, and potential can’t be judged by an algorithm. That’s why we keep it personal and take the time to get to know each qualified candidate.