Founding PMM for PLG Growth — Remote

Savvy Talent; Vancouver; Remote; CAD 100,000 - 150,000; Full time

Job summary

A dynamic startup is seeking a Founding Product Marketing Manager to define and scale their product-led growth engine. You'll drive user activation and retention while developing go-to-market strategies. The ideal candidate has 3+ years in product marketing within SaaS or marketplaces, strong analytical skills, and a collaborative spirit. This fully remote role offers competitive pay and growth potential as the company scales.

Benefits

Fully remote work

Competitive pay

Performance bonus

Annual reviews

Paid time off

Paid sick leave

Growth potential

Qualifications

• 3+ years of experience in product marketing or growth at a product-led growth (PLG) company.
• Deep understanding of the PLG funnel: activation, adoption, expansion, retention.
• Strong analytical mindset to design and interpret experiments.

Responsibilities

• Own the full lifecycle marketing function to drive user activation and retention.
• Define and refine messaging and positioning for products and features.
• Develop and execute go-to-market strategies for new features.

Skills

Product marketing experience

SaaS or marketplace knowledge

Lifecycle marketing

Analytical skills

Collaboration skills

Tools

HubSpot

GA4

SQL

Job description

A dynamic startup is seeking a Founding Product Marketing Manager to define and scale their product-led growth engine. You'll drive user activation and retention while developing go-to-market strategies. The ideal candidate has 3+ years in product marketing within SaaS or marketplaces, strong analytical skills, and a collaborative spirit. This fully remote role offers competitive pay and growth potential as the company scales.