Email Marketing & Content Coordinator

WorldStrides; Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading educational travel organization in Toronto seeks an Email Marketing & Content Coordinator. This role involves building and deploying email campaigns, managing marketing content, and supporting the Canadian sales team's growth targets through effective communication. The ideal candidate will possess a bachelor's degree and 2–3 years of marketing experience, preferably in email marketing. Excellent benefits, flexible work schedules, and opportunities for professional development are offered.

Benefits

Excellent medical, dental, and vision coverage

25 PTO days to start

Tuition reimbursement up to $5,250 annually

Opportunities for paid and discounted travel

Employee Assistance Program (EAP)

Qualifications

• 2–3 years of experience in a marketing role focused on email marketing and content creation.
• Experience working with creative teams and external vendors.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Build, schedule, and deploy email campaigns using HubSpot.
• Write and edit email copy and marketing collateral.
• Manage mailing lists and CRM hygiene.
• Coordinate updates with the creative team.

Skills

Proficiency in HubSpot

Strong writing and editing skills

Advanced skills in Microsoft Excel

Organizational skills

Project management skills

Communication skills

Education

Bachelor’s degree in marketing, Communications, or related field

Tools

HubSpot

Adobe Creative Suite

Microsoft PowerPoint

Job description

Overview

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description:

The Email Marketing & Content Coordinator will support the Canadian Marketing team in executing targeted email campaigns, managing marketing content, and coordinating with internal and external teams to ensure timely delivery of marketing initiatives. This role is essential in helping the Canadian sales team achieve growth targets through effective communication, content creation, and campaign execution.

Responsibilities

• Build, schedule, and deploy email campaigns using HubSpot, ensuring alignment with marketing goals and brand standards
• Write and edit compelling email copy, marketing collateral, and other content to support campaigns and sales initiatives
• Manage mailing lists, segment audiences, and maintain CRM hygiene to ensure accurate targeting and reporting
• Coordinate updates to brochures, flyers, presentations, and other sales support materials in collaboration with the creative team
• Work closely with designers, copywriters, and vendors to ensure timely production and delivery of marketing assets
• Support in managing timelines, deliverables, and approvals for various marketing projects
• Respond to sales support requests, ensuring reps have access to current materials and messaging
• Manage promotional item inventory and coordinate fulfillment and distribution as needed
• Assist with additional marketing tasks and initiatives as required

Qualifications

• Bachelor’s degree in marketing, Communications, or related field
• 2–3 years of experience in a marketing role, preferably with a focus on email marketing and content creation
• Proficiency in HubSpot or similar email marketing platforms
• Strong writing and editing skills with attention to tone, clarity, and grammar
• Experience working with creative teams and external vendors
• Familiarity with Adobe Creative Suite (InDesign, Illustrator) is an asset
• Advanced skills in Microsoft Excel and PowerPoint
• Excellent organizational and project management skills
• Ability to manage multiple projects in a fast-paced environment
• Strong communication and interpersonal skills

Benefits and Additional Information

• Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HAS with employer contribution, and generous 401k match.
• 10 paid floating corporate holidays, 1 paid volunteer day & 25 PTO days to start – accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
• Tuition reimbursement up to $5,250 annually or $1,000 towards professional certification annually.
• Opportunities for paid and discounted travel.
• Flexible work schedule providing on-site, remote, and virtual office opportunities.
• Encouraged participation in Employee Resource Groups and Diversity, Equity, & Inclusion council.
• Fitness Center and café onsite at select locations.
• Employee Assistance Program (EAP)
• Paid Parental, Caregiver, and Disability leave.
• Team Member Discount Program

Equal Opportunity and Work Authorization

WorldStrides is an Equal Opportunity Employer and is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.

Application Process

The information provided in this application/resume for employment is true, correct and complete to the best of my knowledge. If employed, any misstatement or omission of fact on this application, any resume furnished to us, or any interviews may result in dismissal. I authorize investigation of all statements contained in this application for employment as may be necessary in arriving at any employment decision. As applicable, I understand that satisfactorily passing a background check is required prior to employment.